Retail Industry Preparing for Spring... Themed Products and Discount Events

Asung Daiso '2021 Spring Spring Series'

[Asia Economy Reporter Lim Chun-han] The distribution industry is stepping up marketing efforts such as themed product launches and discount events to welcome the upcoming spring.

Lotte Department Store is holding a large-scale "Home Styling Fair" until the 7th of next month to celebrate the moving and wedding season. Lotte Department Store has been conducting a mega living event twice a year in February and August, focusing on special price products and gift events. This year, to stimulate consumption weakened by COVID-19, the event scale has been expanded, and the duration extended by one week from last year to 17 days to disperse customers.

At this Home Styling Fair, customers can find over 50 special price products from 31 popular living brands such as Balmuda, Ace, Tempur, and Allergman at discounts of up to 70%. The volume is double that of last year, amounting to 11 billion KRW, with home appliances discounted by 12-36%, furniture up to 60%, and kitchenware and home fashion up to 70%.

Lotte Mart held the "Spring Filled Home Living Fair," offering about 50 types of products including furniture, bedding, tableware, and diffusers at affordable prices. This event mainly showcased differentiated and specialized products from Lotte Mart's home living brand "Room by Home," which proposes a new premium life using functional design.

"Room by Home" pursues designs that consider the user's perspective with restrained forms and colors, offering functional designs to maximize space utilization. Additionally, it uses hygienic and eco-friendly materials so customers can use the products with confidence.

Asung Daiso launched the "2021 Bombom Series," a product line themed around cherry blossoms. The "Bombom Series" is Asung Daiso's signature series first released in 2017, designed with a cherry blossom theme and launched every spring. This year's "Bombom Series" is divided into Part 1 and Part 2. Part 1, themed "Dreamlike Cherry Blossoms," newly introduces hygiene products, hobby items, and fragrance products that allow people to feel spring amid COVID-19, consisting of about 60 items including stationery, fancy goods, kitchen, and living products.

An Asung Daiso official said, "Although opportunities to feel the energy of spring and cherry blossoms will be reduced this spring due to COVID-19, we hope customers enjoy the dreamlike spring atmosphere with the 'Bombom Series.' We plan to continue releasing series products that represent each season."

This content was produced with the assistance of AI translation services.