Mokpo University Signs Business Agreement to Launch 'Uridongne Jotdeuman Market'

[Asia Economy Honam Reporting Headquarters Reporter Seo Young-seo] Mokpo National University (President Park Min-seo) announced on the 17th that it has signed a mutual business agreement with KBC Gwangju Broadcasting and Jeonnam Producers Cooperative to jointly promote the establishment and operation of a live commerce-based online market in preparation for the post-COVID-19 era.

The signing ceremony was held with the attendance of Mokpo National University President Park Min-seo, KBC Gwangju Broadcasting CEO Lim Chae-young, Jeonnam Producers Cooperative (hereafter Jeonnam Saenghyeop) Chairman Yoon Joon-woong, and officials from each organization. The main agreement points include Mokpo National University providing consultation on the overall establishment and operation of the online market and nurturing and supplying live commerce talents; KBC Gwangju Broadcasting planning and launching the online market, producing and broadcasting live shows, and promoting regional products; and Jeonnam Producers Cooperative operating the online market, discovering producers, sourcing regional products, and supporting live broadcasts, all cooperating to produce tangible results.

To establish and operate the online market, Mokpo National University, designated as an e-commerce specialized university, will nurture professional personnel through systematic e-commerce education; KBC Gwangju Broadcasting will pursue public interest values and content production for local residents; and Jeonnam Saenghyeop will share high-quality products and know-how in online commerce operations to collaborate effectively.

At the signing ceremony, President Park Min-seo stated, “Our university will actively support the e-commerce expertise, know-how, and human resources we possess so that this regional cooperation win-win project can become a representative success case of Korea’s digital New Deal.”

CEO Lim Chae-young said, “Our society has undergone many changes due to the COVID-19 pandemic, especially shifting many aspects to a non-face-to-face society. In this non-face-to-face era, the goal of ‘Uri Dongnae Jotdeuman Market’ is to establish an innovative virtuous cycle distribution system that producers and consumers can trust, and we will actively cooperate to ensure the success of this project.”

Finally, Chairman Yoon Joon-woong also stated, “On behalf of Jeonnam’s farmers and fishermen, we will strive to ensure a stable supply and secure sales channels for high-quality agricultural, fishery, and livestock products.”

The business agreement ceremony was conducted in a simplified manner while strictly adhering to COVID-19 quarantine guidelines.

This content was produced with the assistance of AI translation services.