Cafe24 and Facebook Webinar... Over 2,200 Shopping Mall Entrepreneurs Participated

Heeyeon Park, Cafe24 Facebook Shops Project Owner.

[Asia Economy Reporter Lim Chunhan] Cafe24 announced on the 17th that more than 2,200 online shopping mall operators participated in the webinar 'Facebook's Global Shops Commerce Success Strategy,' conducted together with Facebook.

In the webinar, e-commerce experts from Cafe24 and Facebook detailed strategies for selling K-style products using Facebook Shops. Various know-how was introduced on converting 3.3 billion Facebook platform users, including Instagram, into customers.

Jerko Grom, Instagram Product Marketing Manager for Facebook Asia-Pacific (hereafter APAC), presented a customized content strategy for Shops. Jerko Grom explained, "Content showcased in Shops spreads quickly when it combines photos with a minimum width and height of 600 pixels and text including key details such as price, length, and material. The overall color, background, and even fonts of the Shop can be easily changed, allowing for branding effects from a design perspective."

Philip Hur, head of Commerce Partnerships for Facebook APAC, emphasized, "As the world experiences non-face-to-face situations, the growth of the e-commerce market over the past few months has become a megatrend. In this rapidly growing market, strategies that utilize Cafe24 and Facebook solutions together will be a great support for business operators."

Heeyeon Park, Cafe24 Facebook Shops Project Owner, presented easy setup methods and product exposure effects of Shops from the perspective of actual online shopping mall operators. He said, "Facebook's big data and machine learning-based algorithms automatically analyze product information to recommend suitable products to users. The maximum of 10 photos per product, usage instructions, purchase benefits, and other detailed information that business operators can attach to each product enhance the sophistication from information analysis to recommendation."

This content was produced with the assistance of AI translation services.