NH Nonghyup Card Holds Digital Card Strategy Council Meeting
Focusing on Channel, Data, and Content Expansion, Company-wide DT Promotion with Establishment of 8 New Divisions
[Asia Economy Reporter Ki Ha-young] NH Nonghyup Card announced on the 17th that it held the 1st 'Card Digital Strategy Council' of 2021 on the 16th at the Nonghyup Bank conference room located in Jung-gu, Seoul.
The Card Digital Strategy Council is a consultative body launched in 2019 to discuss NH Nonghyup Card's rapid digital transformation and the discovery of future growth engines. At this council meeting, they reviewed the mid- to long-term roadmap for digital transformation (DT), analyzed promotion tasks, and discussed directions and strategies for collaboration systems through best practices.
This year, NH Nonghyup Card has set its main promotion tasks as ▲establishing and utilizing open banking ▲providing personalized AllOne Pay services ▲building and utilizing MyData ▲advancing corporate channels, and plans to devote full efforts to these. To strengthen practical execution capabilities, the organization structure was reorganized, and eight subcommittees were newly established to enhance the momentum of highly important collaborative tasks.
Additionally, this year has been designated as the first year to establish a turning point for the sustainable growth of the card business. Through the convergence and expansion of channels, data, and content, they plan to implement a solid digital payment and lifestyle platform. They also plan to enhance NH Nonghyup Card's differentiated competitiveness by realizing a Nonghyup-wide digital financial service based on MyData.
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Shin In-sik, CEO of NH Nonghyup Card, said, "This year will be dedicated to strengthening the core of the card business in preparation for the rapidly changing business environment and enhancing digital financial competitiveness leading the untact era. In response to the post-COVID-19 era, I ask all executives and employees for active communication and swift business promotion to secure digital competitiveness."
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