Kia to Unveil First Car with New Logo, 'All New 2022 Carnival,' in the US on the 23rd
Changing the Alias to 'Carnival'... Aiming to Enhance Global Market Recognition
[Asia Economy Reporter Yu Je-hoon] Kia is unveiling its first vehicle equipped with the new logo in the United States.
Kia Motors America (KMA) announced on the 16th that it will reveal the multipurpose vehicle (MPV) 'All New 2022 Carnival' through online channels on the 23rd (local time).
According to KMA, with the launch of the All New 2022 Carnival, Kia has changed the North American model name from the previous Sedona. This move is interpreted as an effort to unify the model name, which was used differently in various regions, to Carnival as in Korea, in order to increase brand recognition.
Additionally, the All New 2022 Carnival will feature the new logo Kia unveiled last month. It will be the first model in the U.S. to carry Kia's new logo. Kia stated, "The Carnival will be the first vehicle in the U.S. to feature the new Kia logo, announcing the new global brand identity."
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Meanwhile, the All New 2022 Carnival is equipped with a V6 engine delivering a best-in-class 290 horsepower. It also includes features for driver safety and convenience such as Blind-Spot View Monitor (BVM) and Advanced Driver Assistance Systems (ADAS).
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