GS25 PB Snack Chocolette Sold 20 Million Units... "Sales Tripled for Small Manufacturers"

GS25 PB Snack Chocolette, Over 20 Million Units Sold in 10 Years, Becoming the Top Cumulative Seller
Belgian Deep Chocolette Launched on the 4th, Newly Ranks First in Overall Sales Since Release

[Asia Economy Reporter Yuri Kim] One hit convenience store product has tripled the sales scale of a small and medium-sized food manufacturer.

GS Retail's convenience store GS25 announced on the 16th that its private brand (PB) snack Chocolette has sold more than 20 million units, ranking first in cumulative sales among all GS25 private brand snacks.

Chocolette, launched in 2011 as a GS25 private brand snack, has maintained a sales ranking of 1st to 3rd every year among about 60 GS25 private brand snacks.

The manufacturer 'Gourmet,' which produces Chocolette using the Original Design Manufacturer (ODM) method and supplies it to GS25, has grown from annual sales of around 3 billion KRW 10 years ago to aiming for 10 billion KRW this year.

Han-yong Park, CEO of Gourmet, said, "Through win-win cooperation with the large corporation GS Retail, the company has achieved more than triple sales growth compared to 10 years ago," adding, "The company has more than 50 employees, including staff who have walked the path of snack artisans for over 40 years, and these are precious relationships built together with our partner GS Retail."

Last year, Chocolette appeared in the popular drama 'Convenience Store Saetbyeol,' riding the K-food wave, and 230,000 units were exported to Southeast Asian countries such as Vietnam, pioneering new markets.

Due to the continuous popularity of Chocolette, GS25 introduced White Chocolette in April 2015, and on the 4th of this month, launched Belgian Deep Chocolette, a premium product commemorating the 10th anniversary.

Belgian Deep Chocolette uses high-quality Belgian chocolate and doubles the chocolate content. The price is 1,400 KRW, 200 KRW higher than Chocolette, but since its launch, it has ranked first in sales among about 60 private brand snacks.

Min Hwangbo, MD of GS Retail's Processing Planning Team, said, "The sales scale of PB snacks introduced in connection with small and medium manufacturers, not large corporations, has increased more than sevenfold compared to 10 years ago," adding, "GS Retail will continue to actively discover strong small businesses to maximize customer satisfaction and actively practice ESG management that promotes coexistence."

This content was produced with the assistance of AI translation services.