Gmarket, 'Mullawear' Brand Showcase... Pre-launch of New Products

Pre-launch of New Product 'Easy Daily Jacket'
Over 150 Popular Items Up to 77% Off, Daily 100,000 Won Discount Coupons, and More

[Asia Economy Reporter Yuri Kim] Gmarket announced on the 16th that it will hold the 'Mullawear Brand Showcase' until the 21st, launching the new Spring/Summer (S/S) products for this year for the first time. Over 150 popular items will also be sold at discounts of up to 77%.

Up to 100,000 KRW discount coupons will also be offered. Premium membership 'Smile Club' members will receive a '25% overlapping coupon,' and all members will receive a '20% overlapping coupon.' These coupons provide discounts up to 100,000 KRW on purchases over 10,000 KRW and can be downloaded up to 5 times per day per ID. Additional card company discounts are available. Payments made with Samsung Card receive a 10% discount, and payments with Kookmin Card receive a 12% discount; if daily payments exceed 5,000 KRW, discounts up to 10,000 KRW apply. Both types of coupons can be used together.

Through this event, the 2021 S/S new product 'Easy Daily Jacket' will be unveiled first. The Mullawear Easy Daily Jacket features tens of thousands of air holes that quickly absorb sweat and have excellent moisture absorption and quick-drying functions. The princess seam line and double finishing enhance body shaping and durability. Applying both the showcase discount coupon and the card company coupon allows purchase at a final discounted price of 38,940 KRW.

Mullawear’s steady sellers such as 'Flare Pants,' 'High Tempo Leggings,' 'Updown Daily Pants,' and 'Cotton Touch Jogger Pants' for male consumers will also be offered at reasonable prices. In addition, over 150 Mullawear products will be sold at discounts of up to 77%.

Through the promotion, the first 100 customers who purchase products over 50,000 KRW will receive a 'Starbucks Americano (Tall)' coupon. Among customers who write photo reviews by the 21st after purchasing products, 80 will be selected to receive gifts. The gifts include a 'Women’s All-in-One Stop + Flare Pants Set (50 people)' and a 'Men’s Essential Long Sleeve + Performance Wide Range Track Pants Set (30 people).' An SNS event will also be held. Participants can upload photos of existing Mullawear products they own or photos wearing the products on their Instagram with hashtags, then leave the post link in the comments. 20 people will be drawn to receive Mullawear products worth approximately 250,000 KRW.

Hwang Ji-eun, head of Gmarket’s Fashion Leisure Department, said, “With outdoor activities difficult and the first New Year holiday passed, many consumers have become interested in body management. As a first-generation yoga and Pilates wear brand loved by experts, Mullawear’s new products and popular items can be experienced at unprecedented prices, so explosive interest is expected.”

Meanwhile, Gmarket’s 'Brand Showcase' is a promotion that quickly reveals new products from each brand and sells popular products at special prices. Centered on the 'Brand Showcase,' last year’s fashion brand transaction volume increased by up to 14 times compared to the previous year.

This content was produced with the assistance of AI translation services.