Ferrari Opens Banpo Showroom and Service Center... "Providing Differentiated Service"

Ferrari Banpo Showroom Exterior

[Asia Economy Reporter Ki-min Lee] Ferrari's official importer and distributor in Korea, FMK Co., Ltd., announced on the 15th that it has newly opened the Banpo showroom and service center in Seoul.

FMK Co., Ltd. explained that the Banpo showroom and service center will provide customers with a more differentiated and sophisticated space, allowing them to broadly experience Ferrari's DNA, which encompasses tradition, passion, craftsmanship, innovation, and Italy's heritage.

Located near St. Mary's Hospital on Banpodaero in Seocho-gu, Seoul, the Ferrari Banpo showroom is a 3S showroom with approximately 2,000㎡ of total space across two above-ground floors and one basement floor, where sales, service, and spare parts and replacements are all handled in one place.

The Banpo showroom applies Ferrari's new CI and features symbolic colors and accessories. Facilities showcasing the history and characteristics of the vehicles and brand, as well as the Formula 1 story, are exhibited throughout the space.

Ferrari Banpo Service Center

The first floor is dedicated to displaying the latest models and customer consultations. The customer lounge next to the exhibition space is equipped with a coffee bar, sofas, and accessories to provide customers with a refined atmosphere. The 'Ferrari Atelier' on the second floor is a space exclusively for one customer at a time, where they can create their own Ferrari with the help of a professional team.

The basement service center, covering 1,100㎡, is equipped with 10 work bays for vehicle inspection and repair, as well as state-of-the-art facilities dedicated to Ferrari. Customers can receive professional after-sales service from technicians trained at headquarters in a more comfortable environment.

Kim Kwang-chul, CEO of FMK Co., Ltd., said, "Through the new Banpo showroom and service center, customers will be able to experience high-quality and differentiated services that allow them to feel pride throughout the entire process of owning a Ferrari." He added, "Furthermore, we expect it to serve as a 'Ferrari Clubhouse' where not only customers but also the Ferrari team can gather to share and exchange their passion and knowledge about the brand."

Meanwhile, the Ferrari Cheongdam showroom, which began renovations last month, is scheduled to reopen at the end of March.

This content was produced with the assistance of AI translation services.