'Jipkok' Seol... Preparing Holiday Food by Delivery

Baemin Riders Operate Normally During Holidays
Coupang Eats Special Event for Traditional Market Food Delivery

[Asia Economy Reporter Kim Cheol-hyun] This year's Lunar New Year holiday saw many people spending the festive season in an untact manner due to concerns over the spread of COVID-19, which in turn greatly increased the demand for delivery food. For those who are staying alone without returning to their hometowns or those who feel uneasy about going to crowded markets or marts, online platform companies are actively working to assist.

According to the industry on the 12th, Woowa Brothers, which operates Baedal Minjok, is running the Baemin Riders service normally without any holidays during this holiday period to help the operation of restaurants listed on the platform. The Baemin Riders customer center is also operating normally.

Baemin is also selling local agricultural, marine, and specialty products produced by small local merchants at prices up to 30% cheaper. This is to help expand the sales channels and increase sales of local producers for the Lunar New Year, and it is being held until the last day of the holiday, the 14th, targeting about 100 specialty products listed in Baemin's 'Jeon-guk Byeolmi' (Nationwide Delicacies). Baemin Jeon-guk Byeolmi is a direct delivery service that connects local producers and consumers, delivering fresh food from each region to customers wherever they want, and helps small merchants expand their sales channels.

Coupang Eats is running a 'Traditional Market Food Delivery Special Exhibition' until the 25th to revitalize traditional markets. This is to support traditional market merchants who are struggling due to COVID-19 and to quickly and safely deliver Lunar New Year food to customers who find it difficult to visit markets due to social distancing. Customers can receive freshly made warm traditional market food, and various promotions such as free delivery events and lottery events are also being held.

Based on its know-how in operating traditional markets in Seoul, Coupang Eats has launched services in traditional markets in Incheon and Busan, and plans to continue expanding the project to Gyeonggi Province and six metropolitan cities.

Among startup platforms, 'Nolleowayo Market (Noljang)', which started its service in March last year, stands out. It is currently operating in 28 traditional markets including Gwangmyeong Traditional Market and Suyu Market. When traditional market merchants receive orders through the Noljang app, the ordered products are gathered and moved to a logistics center within the market, and the in-house delivery manager delivers the goods by motorcycle within 2 hours. It is characterized by being more market-friendly, with no commission fees and the ability to use Onnuri gift certificates.

This content was produced with the assistance of AI translation services.