2021 Seol Gift Trends: 'Homeconomy' and 'Hyo-do Products'

Restrictions on Private Gatherings of 5 or More Make Visiting Hometown Difficult During Seol, Online Gifts Ease Loneliness

Zinus Green Tea Bedding Topper.
Photo by Zinus

[Asia Economy Reporter Kim Jong-hwa] The government has decided to maintain the current social distancing measures of level 2.5 in the metropolitan area, level 2 in non-metropolitan areas, and the ban on private gatherings of five or more people until the 14th, making it impossible to share joy with the whole family during this Lunar New Year holiday.

Due to the difficulty of visiting hometowns during the Lunar New Year holiday, the trends of 'homeconomy' and 'filial piety products' that allow people to spend indoor life more safely and comfortably have become mainstream.

'Homeconomy' refers to the expansion of the home from a simple living space to a place for rest and leisure, where various economic activities take place inside the house. In particular, it has developed into a culture of enjoying staying at home, from 'home furnishing' to 'home cooking', 'home drinking', and 'home entertainment'.

'Filial piety gifts' are presents that help take care of parents' hygiene and health and enable them to live conveniently without much physical effort. Following this trend, many people purchased special gifts filled with heartfelt emotions for their loved ones during this Lunar New Year holiday when direct visits are difficult.

Mattresses Delivered to Your Home, Bedding Toppers That Transform Softly Just by Covering the Mattress

When wanting to give the gift of a comfortable sleep, people often think of bed mattresses. For those who find large mattress gifts burdensome, a bedding topper has recently been released that can easily upgrade comfort and softness just by covering the existing mattress. The Zinus Green Tea Bedding Topper features a memory foam mattress topper covered with a highly elastic poly spandex cover that perfectly secures it to the mattress.

Unlike ordinary toppers, it does not shift during sleep or require frequent adjustment and fits mattresses up to 30 cm in height perfectly. Additionally, it is a Euro box top mattress that maintains its structure without deformation and has a luxurious design, making it a great gift for people of all ages. All Zinus products, including the Green Tea Bedding Topper, are conveniently available for purchase online.

Daelim Bath Smart Bathroom Care Single Use Product.
[Photo by Daelim Bath]

'Smart Bathroom Care One-Time Service' Relieves Parents of Troublesome Household Chores

Daelim Bath's home care brand Daelim Care offers the 'Smart Bathroom Care One-Time Service' to relieve parents of troublesome household chores. The service involves bathroom care experts using specialized equipment to clean each product and space in the bathroom, such as the toilet, bidet, bathroom floor, and shower booth, according to their specific characteristics.

It removes mold, water stains, and stubborn grime from usually hard-to-manage areas like ventilation fans and bathroom walls, allowing comprehensive bathroom care with just one service. This makes it an ideal filial piety gift for elderly parents who find cleaning difficult. Most importantly, in these times sensitive to viruses and bacteria, the use of high-pressure steam equipment provides sterilization effects, helping users feel safe while using the bathroom.

Additionally, the recipient can schedule the service visit through a prior reservation system. This gift is especially suitable for the COVID-19 era, where hygiene and health are prioritized more than any other holiday gift.

This Year, Home Drinking and Home Cooking Are the Trends

For those who want to send unique alcoholic beverage gifts, recent online platforms are popular. 'Homsul.com', operated by Baesangmyeon Brewery at Pocheon LB, is an online platform where various traditional liquors can be purchased fresh. For the Lunar New Year, Homsul.com offers sets such as the 'Ice Cooler Set', which maintains the uniform taste of liquor, and 'Omaerak Puk', a high-proof liquor enjoyed with a special ceremony of breaking the pottery with a hammer, all available for online order. Additionally, the 'Today Homsul' same-day delivery service operates only in the Seoul area, making it convenient to prepare gifts suddenly.

Last year, the number of people eating at home increased significantly due to remote work and online classes. For those still relying on delivery food due to insufficient cooking skills, the multi-cooker, emerging as the next essential kitchen appliance, has also been added to gift lists. The internationally recognized Cuckoo Speed Pot features fast cooking with just one button press without needing attention during cooking. One device serves multiple functions such as a pressure cooker, microwave, and fermenter, allowing simple preparation of over 70 different dishes, from steamed dishes, soups, and stews to sous vide, yogurt, and cakes.

This content was produced with the assistance of AI translation services.