Lotte Confectionery Launches 'Monshell Jelly'

Expressing the distinctive stripes unique to 'Mon Cher' exactly as they are

[Asia Economy Reporter Lim Hye-sun] Lotte Confectionery announced on the 9th that it has launched a jelly that replicates the shape and characteristics of ‘Monshell’.

‘Monshell Jelly’ not only features the package design but also faithfully reproduces the distinctive shape of ‘Monshell’. This new product is a three-layered jelly presented in a round transparent tray. It combines two different textures of jelly to enhance the chewing experience. The red strawberry-flavored jelly in the middle delivers the chewy texture characteristic of jelly. The recommended retail price of this product is 1,200 won.

The newly introduced ‘Monshell Jelly’ expresses the brand identity of ‘stimulating consumer curiosity and providing enjoyment through delicious jelly,’ which was emphasized during the launch of ‘Jellyshus’ in 2018. Considering that the main jelly consumer demographic is people in their teens and twenties, Lotte Confectionery plans to continuously release jellies that incorporate both taste and fun elements.

This content was produced with the assistance of AI translation services.