Likit to Host February Clean Life 'Now, Vegan' Challenge

Collaboration with Vegan Chef Son Nayoung
Proposing Environmental Protection in Daily Life through Vegan Recipes

'Now, Vegan' Challenge / Photo by Seo Jeongjun

[Asia Economy Reporter Kim Heeyoung] Asia Economy Likeit is launching the ‘Now, Vegan’ challenge.

Likeit announced on the 9th that it will run the online campaign ‘Now, Vegan’ challenge for February Clean Life until the 16th.

This ‘Now, Vegan’ challenge is conducted in collaboration with vegan cooking researcher Sonayoung, releasing vegan recipe videos on Likeit’s Instagram. Two vegan recipes, Arugula Pesto Pasta and Kale Wrap, will be revealed.

The challenge is an environmental protection campaign carrying the message to reduce greenhouse gas emissions caused by livestock farming for meat consumption, even if only a little. It introduces environmental movements that can be practiced simply through eating and is designed to raise awareness of environmental protection by showing that participation is easy in daily life.

Participants watch the vegan recipes, cook and eat them, certify their participation in the environmental protection movement, and nominate the next participant in a relay format. Those who find it difficult to cook vegan dishes themselves can share their own vegan diet or post vegan recipes they want to introduce in the comments and nominate the next relay participant.

The ‘Now, Vegan’ challenge is supported by Weleda, a brand with an eco-friendly philosophy, and Hite Jinro Beverage, which produces healthy drinks.

Meanwhile, Asia Economy Likeit proposes a healthy lifestyle where people, animals, and nature coexist, and under the slogan ‘Together with the Earth,’ it is conducting various Clean Life campaigns and challenges.

This content was produced with the assistance of AI translation services.