Simmons Bed, 'Shinsegae Gyeonggi Branch' Renewed Opening

From Beautyrest Black Beds in Luxury Hotel Suites to Beautyrest and Kenosha Furniture & Bedding All in One Place

Interior view of the newly renovated Shinsegae Gyeonggi branch.
[Photo by Simmons]

[Asia Economy Reporter Kim Jong-hwa] Simmons, a sleep specialty brand (CEO Ahn Jung-ho), has renewed and reopened the 'Simmons Shinsegae Gyeonggi Branch' at Shinsegae Department Store Gyeonggi Branch in Yongin, Gyeonggi Province.

The Simmons Shinsegae Gyeonggi Branch has relocated from the existing basement level 2 to the 6th floor lifestyle specialty hall, transforming into a new experiential space that offers more convenient shopping and brand experiences. The Shinsegae Gyeonggi Branch has renovated the lifestyle specialty hall into a 'five-senses stimulating' lifestyle store and created a 'sleep experience zone' for customers seeking restful sleep.

At the store, customers can explore a diverse range of products centered on Simmons Korea's top-tier mattress collection, 'Beautyrest Black,' and the representative mattress collection, 'Beautyrest,' as well as the lifestyle collection 'Kenosha,' including furniture and bedding. Mattress sizes vary from Large King (LK) and King of King (KK) for newlyweds and families to Super Single (SS) and Queen (QE) for single-person households and children.

Among these, Beautyrest Black features the 'Advanced ? Pocket Spring,' made with POSCO's triple helix structure high-carbon spring wire, a technology unique to Simmons beds, delivering delicate and sophisticated support. It instantly responds to minute movements as small as 0.0001㎨² during sleep, providing the best sleep environment throughout the night. As a result, it is mainly installed in top-tier rooms of famous domestic luxury hotels and is known as the 'suite room bed.'

At Simmons Shinsegae Gyeonggi Branch, customers can purchase large-size premium mattresses at up to 15% off and bed frames and room sets at 10% off through the ongoing 'Simmons Living Fair.' Additionally, customers purchasing single and super single sizes receive up to a 13% discount by combining the 'Single Promotion' with the 'Simmons Living Fair' benefits. Gifts are also given on a first-come, first-served basis according to the purchase amount.

This content was produced with the assistance of AI translation services.