Reasons Why Hanssem's Performance Improvement Is Expected This Year

[Asia Economy Reporter Hyunseok Yoo] There are forecasts that Hanssem's performance this year will significantly improve compared to the previous year. Growth in Rehouse and furniture sales is expected to be the driving force behind the performance improvement.

According to the financial investment industry on the 7th, Hanssem recorded an operating profit of 29.5 billion KRW in the fourth quarter of last year, a 36.0% increase compared to the previous year. Kim Misong, a researcher at Cape Investment & Securities, said, "Thanks to balanced growth in the B2C sectors such as Rehouse, KB dealerships, offline furniture, and online, the highest quarterly performance since the fourth quarter of 2017 was achieved."

In particular, this year is expected to see even higher performance compared to last year. Cape Investment & Securities forecasted that Hanssem's sales and operating profit this year will reach 2.716 trillion KRW and 146 billion KRW, respectively, representing increases of 15.82% and 31.18% compared to the previous year.

Researcher Kim Misong explained, "Hanssem is implementing an omni-channel innovation strategy that integrates online and offline channels from the perspective of digital transformation to maximize synergy," adding, "This year, the strategy to expand online furniture sales will continue, and performance will improve as market share increases in the Rehouse package market." She further added, "B2B sales are expected to rebound from the second half of this year due to an increase in apartment construction volume."

This content was produced with the assistance of AI translation services.