Daegu City, Seol Holiday Onnuri Gift Certificate Promotion Event ... 13 Organizations and Groups Commit to Purchasing 4.6 Billion Won

This Year's Onnuri Gift Certificate Sales Target Raised by 20 Billion Won to 240 Billion Won Compared to Last Year

[Asia Economy Yeongnam Reporting Headquarters Reporter Park Dong-wook] Daegu City announced on the 4th that it will hold an Onnuri Gift Certificate sales promotion event at 2:30 PM on the 5th at Daegu Bank City Hall Branch, with participation from related organizations and groups within the city, as well as public institutions in the Innovation City, ahead of the Lunar New Year holiday.

The event will be attended by Mayor Kwon Young-jin, Daegu City Council Chairman Jang Sang-su, Superintendent of Education Kang Eun-hee, Daegu Chamber of Commerce and Industry Chairman Lee Jae-ha, Daegu Bank President Lim Sung-hoon, Kim Young-oh, President of the Merchants' Association, and heads of major local institutions, associations, and organizations.

On this day, 13 local institutions and organizations will pledge to purchase a total of 4.6 billion KRW worth of Onnuri Gift Certificates, including 1 billion KRW from Daegu Bank, 1 billion KRW from Daegu Chamber of Commerce and Industry, 700 million KRW from Daegu Metropolitan Office of Education, 500 million KRW from Korea Gas Corporation, 500 million KRW from the National Apartment Residents' Representatives Association, and 200 million KRW from the Daegu branch of the Korea Women Entrepreneurs Association. In particular, Daegu Bank will purchase 100 million KRW worth of Onnuri Gift Certificates and donate them to the Daegu Community Chest of Korea.

Separately, Daegu City has designated the week before the Lunar New Year holiday as a focused promotion and sales period to boost sales and attract customers to 150 traditional markets within the city, thereby revitalizing the traditional market economy through the promotion of Onnuri Gift Certificate sales.

Daegu City has steadily worked to expand Onnuri Gift Certificate sales through voluntary citizen participation, resulting in a significant annual increase in sales performance. Last year, the gift certificate redemption rate ranked first nationwide, greatly contributing to the revitalization of traditional markets.

Sales of Onnuri Gift Certificates in Daegu surged from 67.8 billion KRW in 2015 to 89.8 billion KRW in 2016, 116.6 billion KRW in 2017, 157.8 billion KRW in 2018, 184.2 billion KRW in 2019, and 568.4 billion KRW in 2020.

This year, Daegu City has set the sales target for Onnuri Gift Certificates at 240 billion KRW, an increase of 20 billion KRW from last year's 220 billion KRW, and is making every effort to promote sales to revitalize traditional markets.

Mayor Kwon Young-jin of Daegu said, "During this Lunar New Year holiday, we ask that you use Onnuri Gift Certificates to purchase holiday supplies and other items at traditional markets that are struggling due to COVID-19."

This content was produced with the assistance of AI translation services.