CU, Samsung Securities Non-Face-to-Face Account Opening Window... "Invest and Save Simultaneously"
[Asia Economy Reporter Lim Chun-han] CU announced on the 4th that it will implement a financial promotion offering various benefits to convenience store MZ generation customers in collaboration with Samsung Securities.
CU acts as a non-face-to-face account opening channel for Samsung Securities through its membership app, Pocket CU. Through this, new account opening customers who purchase financial products via the Samsung Securities app will receive 1% of the purchase amount credited as CU points.
After opening a ‘CU+Samsung Securities Account’, if customers purchase various financial products from Samsung Securities such as stocks, funds, and ELS, points are settled monthly and automatically credited to Pocket CU the following month. The monthly point accumulation limit is 10,000 points each for domestic stocks, funds, and ELS, and 20,000 points for overseas stocks.
This event is targeted at Pocket CU members aged 19 and older and continues for two years after opening a new account, not just a one-time offer. Customers can receive up to 1.2 million points, and the accumulated CU points can be used like cash at Pocket CU or at over 15,000 offline stores nationwide. To celebrate the event launch, the first 5,000 customers who newly open a CU+Samsung Securities Account will also receive a CU mobile gift certificate worth 10,000 won.
CU will also introduce edutainment content called ‘Fund Manager’ on its official YouTube channel, CUtube, focusing on financial management. Fund Manager, under the concept ‘See the world through CU,’ explores the latest consumption trends through CU’s popular products and connects various new products with stocks, funds, and other financial terms and investment know-how in an easy and entertaining way.
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A BGF Retail official said, “Recently, interest in financial management has increased so much that even the MZ generation has significantly grown as stock beginners, prompting us to plan a unique promotion linked with the financial industry.” He added, “CU will continue to actively introduce new marketing that breaks down boundaries between fields according to consumer interests and needs to further enhance customer benefits.”
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