Hanacard Launches Three New Digital Products in 'Multi Series'... "Up to 70,000 Won Discount"
MultiAni·MultiOn, Up to 50,000 Hana Money Additional Monthly Accumulation by Industry
MultiLiving, Up to 70,000 KRW Monthly (840,000 KRW Annually) Discount
[Asia Economy Reporter Ki Ha-young] Hana Card announced on the 3rd that it will launch three new digital products in the 'Multi Series,' which combine traditional credit cards and mobile cards.
The lineup includes two products, 'Multi Any' and 'Multi On,' which allow unlimited accumulation of Hana Money that can be used like cash at all merchants without conditions or restrictions, and one product, 'Multi Living,' which offers up to KRW 70,000 in monthly discounts tailored to weekend and weekday spending.
The Multi Any card provides basic benefits of 0.7% accumulation at all domestic and international merchants without monthly spending requirements or accumulation limits, and 1.0% accumulation when paying via pay services (Samsung Pay, Naver Pay, Kakao Pay, Payco, OneQ Pay, etc.). It also offers 2.0% accumulation for offline shopping (marts, SSM, department stores), 3.0% for delivery services (Baedal Minjok, Yogiyo), and 4.0% for public transportation (bus, subway), with an additional monthly maximum of 50,000 Hana Money provided without monthly spending conditions.
The Multi On card also offers 0.7% accumulation at all domestic and international merchants and 1.0% accumulation for pay service payments (Samsung Pay, Naver Pay, Kakao Pay, Payco, OneQ Pay, etc.) without monthly spending or accumulation limits. It provides 2.0% accumulation for online shopping (Gmarket, Auction, 11st, Wemakeprice, Interpark), 3.0% for delivery services (Baedal Minjok, Yogiyo), and 4.0% for digital subscriptions (Netflix, YouTube Premium, Coupang Rocket Wow), with a monthly maximum of 50,000 Hana Money without monthly spending conditions.
The Multi Living card offers differentiated benefits based on customers’ consumption patterns for weekdays, weekends, and daily usage categories. On weekdays, depending on the previous month’s spending, it provides a 10% discount (up to KRW 15,000 per month) for online shopping (Gmarket, Auction, 11st, Wemakeprice, Interpark, SSG) and marts (Emart, Homeplus, Lotte Mart). On weekends, it offers a 10% discount (up to KRW 15,000 per month) for fuel (SK Energy, GS, S-Oil, Hyundai Oilbank) and department stores (Shinsegae, Lotte, Hyundai). Regardless of the day, it provides a 1% discount (up to KRW 5,000 per month) for pay service payments (Samsung Pay, Naver Pay, Kakao Pay, Payco, OneQ Pay, etc.) and a 5% discount (up to KRW 5,000 per month, with a minimum previous month spending of KRW 400,000) for automatic payments (SKT, SKB, KT, LG U+ telecom fees, electricity, city gas), offering up to KRW 70,000 monthly (KRW 840,000 annually) in discounts.
Hana Card has also prepared additional benefits for customers who receive a Multi Series card during February and use the card to accumulate a certain amount of spending by the end of March. Customers with no Hana credit card payment history in the previous six months will receive KRW 12,000 cashback when spending KRW 100,000 or more, and KRW 5,000 cashback when using Hana OneQ Pay for KRW 10,000 or more. Additional cashback of KRW 12,000 is provided when registering for partial payment rollover (revolving), and KRW 6,000 cashback per automatic payment registration (up to KRW 36,000) is offered for living expense automatic payments.
The annual fee for all cards is KRW 12,000 for domestic and international use, and applications can be made through the Hana Card website, the mobile Hana OneQ Pay application, and Hana Bank branches.
Park Ui-su, Head of Hana Card’s Sales Group, said, "The three new Multi Series products lower the spending hurdle compared to competitors’ products and enhance benefits aligned with the digital and untact consumption trends, allowing customers to experience Hana Card’s differentiated benefits and digital convenience. We will continue to do our best to develop the Multi Card series so that it can become Hana Card’s flagship brand product."
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Meanwhile, the newly introduced Multi Series is the first in Korea to apply a 'Clear Option' that allows the cardholder to hide the card’s expiration date and CVV number on the physical card. Additionally, all Multi Series cards issued under one physical card can be used, greatly improving management and portability convenience.
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