Sidiz Launches 'ible' to Enhance Learning Concentration

Naver Brand Store Up to 32% Discount

Sidiz 'ible'.
[Photo by Sidiz]

[Asia Economy Reporter Kim Jong-hwa] Sidiz, a chair specialist brand of the Persys Group (CEO Lee Sang-bae), is launching the chair 'ible' that efficiently enhances study concentration for 'jipgongjok'?middle and high school students and exam takers studying at home?due to the normalization of social distancing.

Sidiz's 'ible' is a newly introduced product applying a white shell (frame) to the existing ‘T50’ series model ‘T501FE’, designed with wheels only on the front legs to strengthen study concentration. The ‘T501FE’ is a product widely used in domestic university libraries, including Seoul National University, and study cafes, gaining word-of-mouth popularity among many parents and students.

The rear legs of ‘ible’ are designed as a fixed type to minimize movement when seated and improve concentration, making it ideal for students whose study time at home has increased. Meanwhile, the front legs have wheels for easy mobility and can be used indoors without causing noise between floors.

The backrest of ‘ible’ is ergonomically designed in an S-shape to comfortably support the waist even during long sitting periods, and it uses high-quality mesh material with excellent breathability to provide a pleasant study environment. Additionally, the seat uses high-quality sponge and stain-resistant materials to ensure both comfort and hygiene.

To commemorate the launch of ‘ible’, Sidiz will hold a ‘New Product Week’ event on the Naver Brand Store for three days from the 2nd to the 4th.

During the event, the ‘ible White Shell’ product will be sold at a maximum discount of 32%, priced at 149,900 KRW, and all customers who complete a purchase will receive 3% of the payment amount instantly credited as Naver Points. Furthermore, customers who write reviews will receive up to 10,000 KRW in Naver Points, and 10 outstanding reviewers will be selected by lottery to receive a Sidiz footrest worth 75,000 KRW.

From 8 PM on the 2nd, during the Naver Shopping Live broadcast, the first 30 customers who purchase the ‘ible White Shell’ will also receive a desk organizer from the furniture brand Desker.

A Sidiz representative said, "Based on the positive user experience of the existing T50 series and consumer demand for chairs without wheels, we have launched ‘ible’ with new colors. We hope it will create an optimal study environment at home for exam takers who find it difficult to visit reading rooms and libraries due to the spread of COVID-19."

Sidiz’s ‘ible’ comes in a total of four colors: white shell with ▲Pebble Gray ▲Sand Beige seats, and black shell with ▲Indigo Blue ▲Dark Gray seats. It is available for purchase through the Sidiz website and authorized dealers.

This content was produced with the assistance of AI translation services.