Hyundai Department Store "Seol Gift Set Main Sale on 6th, Sales Up 109.9%"

Premium Hanwoo Over 200,000 Won Popular
Impact of Non-Face-to-Face Gift Trend Expansion
Over 100 Types on Sale with 5-30% Discount Until the 11th

[Asia Economy Reporter Kim Yuri] Due to strengthened social distancing measures, demand for non-face-to-face gifts has increased, leading to a rise in early sales of Seol gift sets.

Hyundai Department Store announced that sales of this year's Seol gift sets increased by 109.9% over the six days from January 25 to 30, when sales officially began, compared to last year's Seol period.

The growth in early sales of Seol gift sets was driven by fresh food gift sets such as Korean beef (Hanwoo), dried yellow corvina (gulbi), and fresh fruit. From January 25 to 30, sales of fresh food gift sets increased by 175.8% compared to last year's Seol. This is more than 2.5 times higher than the growth rate of processed food sales (66.8%).

By product category, Hanwoo sales increased by 145.4% compared to last year's Seol, while sales of gulbi and fruit rose by 166.3% and 257.8%, respectively. In particular, premium Hanwoo gift sets priced over 200,000 KRW are popular. In fact, Hanwoo gift sets priced over 200,000 KRW such as the Hyundai Special Hanwoo Song Set (290,000 KRW), Hyundai Premium Hanwoo Su Set (1,000,000 KRW), and Hyundai Hwaseok Hanwoo Nan Set (560,000 KRW) ranked among the top 1 to 10 in sales.

Hyundai Department Store analyzed that the strong sales of Seol gift sets are due to the spread of the trend of sending heartfelt gifts non-face-to-face instead of returning home, caused by strengthened social distancing. A company official explained, "Since the end of last year, with strengthened social distancing, demand has increased for sending gifts instead of going back to hometowns for this Seol, leading to a significant increase in sales of relatively higher-priced gift sets."

To ensure no supply disruptions during the Seol gift set sales period, Hyundai Department Store secured an additional 10-20% stock of popular gift sets such as Hanwoo and gulbi. For about 30 gift sets, including Hyundai Special Hanwoo Juk Set (330,000 KRW), Hyundai Special Hanwoo Hwa Set (270,000 KRW), Hyundai Hanwoo Sodam Juk Set (220,000 KRW), and Yeonggwang Chamgulbi Yeon Set (240,000 KRW), the stock was increased to about twice the original plan.

During the Seol gift set sales period, which runs until the 11th, about 100 popular gift sets including Hanwoo, gulbi, health supplements, and wine will be sold at discounts ranging from 5% to 30%. Key products include Hyundai Hanwoo Gui Guk Set (390,000 KRW → 360,000 KRW), Yeonggwang Chamgulbi Juk Set (320,000 KRW → 255,000 KRW), and Jeonggwanjang Hong Sam Ton 30 packs (70,000 KRW → 63,000 KRW).

Shin Hyung-gu, Executive Director of Hyundai Department Store’s Food Business Division, said, "As demand for gift delivery increases, we are paying more meticulous attention to packaging and delivery processes," adding, "We will do our utmost to ensure that customers’ sincere feelings are safely delivered by implementing a strengthened 'Safe Delivery Service' with enhanced quarantine measures throughout the entire delivery process."

This content was produced with the assistance of AI translation services.