Lotte Hotel Donates Sponsorship Funds for Maum Ondo 37°C Campaign

Lotte Hotel 'Heart Temperature 37°C Campaign'

[Asia Economy Reporter Lim Chunhan] Lotte Hotel announced on the 1st that it donated the funds raised through the 'Heart Temperature 37°C Campaign,' which helps underprivileged children have a warm winter, to the 'Salvation Army Charity Pot.'

Heart Temperature 37°C is a social contribution campaign conducted by Lotte Group and the Salvation Army since 2016. Donors who contribute more than 10,000 KRW to the Salvation Army receive a 'Sharing Scarf Kit' and participate in a volunteer activity by donating scarves they knit themselves.

This campaign, participated in by Lotte Hotel employees, was conducted in a non-face-to-face manner from December 24 last year for about 20 days, where each person received one knitting kit and made a scarf themselves. The donations will be used through the Salvation Army to support heating costs for low-income children, and the completed scarves will be delivered to children in need of warm care.

A Lotte Hotel official said, "We are pleased to be able to convey our hearts to children in need not only through donations but also with scarves we made ourselves," adding, "We will take this campaign as an opportunity to pay attention to the difficulties of various underprivileged groups and actively share the warmth of our hearts."

This content was produced with the assistance of AI translation services.