Value Consumption 'Meaning Out Tribe', Eco-Friendly Material Interior in Focus

52% of MZ Generation Consume According to 'Eco-friendliness, Values, and Beliefs'... Spread of Value Consumption

Decoview, a recycled quilt made using eco-friendly cotton.
[Photo by Decoview]

[Asia Economy Reporter Kim Jong-hwa] Recently, terms like 'Greensumer' and 'Meaning-out' have become hot topics among the MZ generation, sweeping through the distribution industry in 2021.

According to a recent survey by global commerce marketing company Criteo, about 52% of the MZ generation responded that they would consume more brands or products that align with their values and beliefs, including eco-friendliness, indicating the spread of value consumption trends.

In particular, as Greensumers?consumers who consider the environmental impact of products?have established themselves as a core consumption trend, various industries are aggressively unveiling marketing strategies targeting them. Among these, the interior design industry is capturing consumers' attention by actively launching products and exhibitions using eco-friendly materials.

Decoview Joins Value Consumption for the Environment

Total home styling brand Decoview targets the Meaning-out group focused on eco-friendly value consumption by releasing products made with recycled cotton, organic bedding, modal, and other various eco-friendly materials. Especially, Decoview participates in protecting marine life by producing and selling bedding made from eco-friendly recycled cotton, which is reborn from plastic waste.

The most notable product, the Freesia Recycled Cotton Comforter, uses eco-friendly recycled cotton, offering not only mite prevention but also high thermal insulation, making it suitable for year-round use and popular among the Meaning-out group.

Decoview continues its eco-friendly efforts with the 'US to EARTH Organic Bedding Exhibition' running until February 3. During the event, purchasing products from the Decoview US TO EARTH exhibition line earns an additional 3% points on top of the basic points according to membership grade. Premium bedding such as the Good Organic Floral Garden Blanket, Good Organic Natural Washing Blanket, and Good Organic Pigment Comforter are available at discounts ranging from 30% to 47%.

A Decoview representative stated, "We prepared the eco-friendly recycled product launch and this organic bedding exhibition to participate in valuable consumption for the future," adding, "Curtains made from recycled materials are also scheduled to be released in February, and we will continue to lead various environmentally conscious activities."

Dibasse Targets Greensumers with Eco-Friendly Materials

Fabric sofa made from Divasse's eco-friendly materials.
[Photo by Divasse]

The home has become a space that fulfills various functions beyond simple residence, including work, study, and rest. Among these, the living room is the center of all activities. The sofa, a representative interior furniture in the living room, provides comfortable rest and can also divide spaces depending on its arrangement, making it a key home decor item.

The sofa brand 'Dibasse' offers a new fabric line that not only sets the mood of the home but also provides highly convenient furniture through eco-friendly technology, targeting Greensumers. The Israeli Impala fabric and Spanish imported Nordic fabric are premium eco-friendly materials recognized worldwide, boasting Oeko-Tex Class 1 quality. Made with a double blocking method developed by European locals, these fabrics offer outstanding durability and a soft touch, far superior to ordinary fabrics.

Additionally, the unique elegance and warmth of the fabric material create a cozy atmosphere, and the variety of colors allows for multiple mood settings.

Hanong Giordano Solid Wood Flooring: Eco-Friendliness Starts from the Floor

Hanong Giordano Solid Wood Flooring.
[Photo by Hanong]

With the increase of people staying home due to COVID-19, the home has expanded from a simple resting space to a spatial trend encompassing work, exercise, and leisure activities.

Giordano solid wood flooring, officially imported by Hanong in Korea, is an Italian solid wood floor that maintains the core value of eco-friendliness, a 2021 interior trend, while also featuring sophisticated design. It is a high-end luxury solid wood floor produced and managed eco-consciously from raw materials, with ongoing collaborations with world-renowned architects and designers.

Hanong Giordano solid wood flooring has passed international standard tests for harmful substance emissions such as radon and formaldehyde, holding various international environmental safety certification marks. It is also highly durable, showing almost no deformation even when heated, making it well-suited to Korea’s floor heating residential culture. It is gaining attention as a product fitting the growing trend of eco-friendly home decoration.

This content was produced with the assistance of AI translation services.