Sempio Launches 'Kkotge Tojang Jjigae' and 'Chadol Tojang Jjigae' Made with Tojang Paste

[Asia Economy Reporter Seungjin Lee] Sempio launched new stew soybean paste products, ‘Kkotge Tojang Jjigae’ and ‘Chadol Tojang Jjigae,’ on the 29th.

Previously, Sempio’s ‘Tojang Jjigae,’ introduced in June last year, achieved a 14% market share within one year of its launch, becoming the number one single product in the stew soybean paste market and gaining popularity in the premium soybean paste market. ‘Tojang Jjigae’ is a product that adds various seasonings to the noble family’s special soybean paste called Tojang, allowing the stew to be completed without separately preparing broth.

Based on the insight that the most popular main ingredients for soybean paste stew are blue crab and beef brisket, Sempio released two new products that make it easy to enjoy the refreshing and rich flavors of seafood and meat using simple vegetables from the refrigerator.

‘Kkotge Tojang Jjigae’ is made by simmering clams and blue crab together, resulting in a clear and refreshing broth. The deep flavor of Tojang combined with the ocean aroma of clams and blue crab allows consumers to conveniently enjoy a delicious seafood soybean paste stew. ‘Chadol Tojang Jjigae’ features a rich umami taste made with beef bone broth and beef brisket.

A Sempio marketing team representative said, “Sempio’s premium soybean paste ‘Tojang,’ which contains over 70 years of soybean fermentation technology, is capturing consumers’ tastes. With these new products that add blue crab and beef brisket to the deep flavor of Tojang respectively, you can easily make the best soybean paste stew without needing to buy separate ingredients.”

This content was produced with the assistance of AI translation services.