SOVAC, The First Topic of the New Year is 'Sustainable Plastic Ecosystem'

Held once a month online considering COVID-19

[Asia Economy Reporter Hwang Yoon-joo] The private festival related to social value, 'Social Value Connect (SOVAC),' will hold its first event of the year under the theme of 'Sustainable Plastic Ecosystem.' Due to the prolonged COVID-19 pandemic, this year's SOVAC events will be held once a month online.

SK Group announced on the 26th that it will hold SOVAC on the 27th at 10 a.m. via YouTube under the theme 'You Quiz on the Plastic, For a Sustainable Plastic Ecosystem.' The overall theme of SOVAC this year is 'Challenges to Overcome Crises in the Next Normal Era: From Connection to Impact,' and the first event will focus on the plastic ecosystem.

The SOVAC video released on this day will be conducted in a format where announcer Shin Ah-young and Hong Soo-yeol, director of the Resource Circulation Social Economy Institute, invite experts to discuss issues related to plastic waste. Ha Ji-won, CEO of the environmental education organization Eco Mom Korea, will explain the seriousness of environmental pollution caused by waste plastic. Su-yeon Yoo, CEO of eco-friendly material developer Tecoplus, and Kang-hee Seo, director of the recycled PET bottle bag brand Pleats Mama, will describe efforts for sustainable plastic use. Lee Jong-hyuk, in charge of SK Comprehensive Chemical's Green Biz. promotion group, will also appear to introduce technological development efforts to reduce plastic usage and promote recycling, emphasizing the importance of proper waste separation.

The SOVAC video can be watched live by accessing the homepage or searching 'SOVAC' on YouTube, and anyone can view the content afterward. A 'Participation Certification Campaign' will also be held for three weeks, encouraging viewers to watch the 'Separation and Disposal Guide' at the end of the video and post their practice on social media.

SK stated, "Due to COVID-19, delivery food and parcel services have increased, causing a sharp rise in domestic waste plastic volume," adding, "This event was planned with the meaning of finding ways to coexist with plastic to solve environmental issues such as the climate crisis."

This year's SOVAC will timely review social changes caused by COVID-19 and explore ways to overcome crises under the sub-themes of ▲Clean Earth ▲Growth Together ▲Spread through Cooperation. SK plans to operate this year's SOVAC as a 'platform for discussion and cooperation' to encourage more people to participate in solving various social problems.

Launched at the proposal of SK Chairman Chey Tae-won, SOVAC (Social Value Connect) held its first event in 2019 at the Walkerhill Hotel in Seoul, bringing together over 80 organizations and citizens, including general companies, social enterprises, investment institutions, public agencies, civic groups, and universities, to seek solutions to various social issues such as job shortages and environmental pollution.

This content was produced with the assistance of AI translation services.