Chevrolet Announces Recruitment for Trailblazer Muse Program Season 2 Ambassadors

25 Vehicle Owners and 25 Potential Customers to Be Finally Selected

[Asia Economy Reporter Yoo Je-hoon] Chevrolet announced on the 20th that it will recruit 50 customers to participate as ambassadors in the 'Trailblazer Muse Program Season 2' until the 31st of this month.

The Trailblazer Muse Program is a non-face-to-face marketing activity where general customers act as ambassadors for the Trailblazer and complete various social media missions. Last year's Season 1 was successfully concluded with great popularity.

This Season 2 will be conducted as a competition between two teams playing the popular board game 'Blue Marble' against the backdrop of landmarks in major domestic cities. Chevrolet has appointed actor Lee Dong-hwi as the leader of the Style Team and mixed martial artist Jung Chan-sung as the leader of the Performance Team.

The Season 2 program is open for application through the official Chevrolet website to licensed drivers who either own a Trailblazer or have an interest in the vehicle. A total of 25 Trailblazer owners and 25 potential customers will be finally selected. The selected customers will begin official activities for about 30 days starting with a non-face-to-face opening event on the 7th of next month.

Jung Jung-yoon, Executive Director of Marketing at Korea GM, said, "Last season ended with enthusiastic responses, playing a significant role in widely promoting not only the unique charm and value of the Trailblazer but also the young and trendy sensibility of the Chevrolet brand." He added, "To continue this positive momentum, Season 2 will incorporate fun elements and a new competitive structure to more intensively highlight the Trailblazer's appeal and distinctive features."

This content was produced with the assistance of AI translation services.