CJ CheilJedang Leads Value Consumption with Eco-Friendly and Home-Cooked Style Seollal Gift Sets

Bibigo Abundant Feast Gift Set

[Asia Economy Reporter Lim Chun-han] CJ CheilJedang announced on the 20th that it will launch a large number of home meal replacement (HMR) gift sets for the Lunar New Year holiday. The company is actively pursuing eco-friendly initiatives by reducing plastic usage equivalent to about 25 million fewer straws compared to last year.

In line with the expanding home-cooked meal trend, the number of gift sets composed of popular HMR products increased from 7 types last year to 9 types this year. Newly introduced this time is a Tteokguk (rice cake soup) full-course gift set featuring Korean beef bone soup and king dumplings. They also prepared the health meal set from the Debibigo line launched last year and the whole family kimchi set composed of Bibigo kimchi.

The Spam set emphasizes practicality and cost-effectiveness. It plans to approach consumers mainly with the Spam No. 8 series and Spam Sweet No. 1.

They are also focusing on the best-selling complex gift sets for the holiday season, which have recorded double-digit growth rates annually. This year, they will release a selection series that enhances practicality, consisting of more than three types of products such as the Best Choice Special Edition and the Special Choice Special K Edition.

A premium Heungram (black ginseng) gift set under the Hanppuri brand has also been prepared. The Hanppuri Heungram Daebo, containing Gujeung Gupo black ginseng, Sanghwang mushroom, and Daebo extract, and the Hanppuri Heungram Jeong with rich concentrated extract add a touch of luxury.

A CJ CheilJedang official said, “We planned Lunar New Year gift sets centered on home meals, practicality, and eco-friendliness to meet changing trends and rising consumer expectations. We will continue to introduce products that can offer special value to increase consumer satisfaction.”

This content was produced with the assistance of AI translation services.