Peugeot Launches 'Electric Lion' Campaign to Promote Electric Vehicles like e-208

[Asia Economy Reporter Su-yeon Woo] French automobile brand Peugeot is launching the 'Peugeot Electric Lion' campaign from the 18th until the end of March, marking the start of full-scale electric vehicle sales marketing.

'Peugeot Electric Lion' is a play on words combining the Peugeot brand symbol 'Lion' and the phrase 'Let’s buy,' aimed at promoting Peugeot electric vehicles 'e-208' and 'e-2008 Sport Utility Vehicle (SUV)'.

During the campaign period, Peugeot will conduct an extensive advertising campaign to promote its electric vehicles through major online channels such as nationwide IPTV, YouTube, Naver, KakaoTalk, as well as outdoor advertisements. In February, a pop-up electric vehicle store will be set up where customers can see and experience Peugeot electric vehicles firsthand, and nationwide test drive events will offer opportunities to experience the driving performance of Peugeot electric vehicles.

Special benefits have also been prepared for purchasing customers. From January to March, customers who sign a contract for a Peugeot electric vehicle and take delivery of the vehicle within March will receive an electric vehicle charging card worth 400,000 KRW, limited to the first 200 customers.

An online promotion is also being held on Peugeot’s official Facebook channel until the 20th of this month. Participants can enter by commenting on the number of times the 'e' mark appears in the electric vehicle video. Twelve winners will be selected by lottery to receive the latest fitness band or a large-capacity wireless charging portable battery as a gift.

This year, the Peugeot e-208 and e-2008 SUV have been selected as eligible for low-emission vehicle purchase subsidies, making them imported electric vehicles available for purchase in the 30 million KRW range. They boast a uniquely stylish exterior applying Peugeot’s new design language, feature the ergonomically designed latest 3D i-Cockpit®, and are equipped with advanced driver assistance systems (ADAS) at level 2 autonomous driving, all while maintaining a reasonable price compared to domestic electric vehicles.

Song Seung-chul, CEO of Hanbul Motors, said, "We have secured sufficient electric vehicle inventory this year and expect smooth customer delivery as subsidies will be available from the beginning of the year." He added, "Through this campaign, we aim to promote Peugeot electric vehicles and lead the popularization and premiumization of the domestic electric vehicle market."

This content was produced with the assistance of AI translation services.