Sejong Telecom's 'Martyo' with Order and Delivery Service Surpasses 7 Billion KRW in Transaction Volume
[Asia Economy Reporter Joeslgina] The annual transaction volume of the O2O platform 'MartYo' targeting neighborhood supermarkets has surpassed 7 billion KRW.
Sejong Telecom announced on the 12th that MartYo, launched in 2016, recorded a 25% growth in transaction volume (7 billion KRW) compared to the previous year, driven by the prolonged COVID-19 pandemic and the home-cooked meal trend last year. This is interpreted as a result of consumers refraining from outdoor activities, preferring home-cooked meals, and visiting neighborhood supermarkets with relatively lower visitor density more frequently.
The number of deliveries through MartYo also increased by 23% compared to the previous year. By product category, fresh food saw a growth rate of 60% (840 million KRW in value). Processed foods including ready-to-eat meals and other daily necessities also increased by 25% and 15%, respectively.
MartYo is a solution that builds product information, payment, and delivery services for neighborhood supermarkets, enhancing their competitiveness both online and offline. The service is broadly divided into MartYo for store owners and for customers. MartYo for store owners offers a one-stop experience of ERP, SCM, POS, and more necessary for store operation, and allows direct communication with customers through various menus such as push advertising, enabling marketing cost reduction. A supermarket located in Seocho-gu, Seoul, stated, "Sales increased by more than 10% after introducing MartYo." The average customer spending increased by 2.5%.
Customers can use the customer version of MartYo by entering the mart name or address to search and set the mart as their ‘regular mart.’ They can enjoy benefits such as ‘quick shopping,’ ‘planned products,’ and ‘coupon discounts,’ and complete ordering, payment (cash or card payment available at home), and delivery.
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Wang Youngjin, director of Sejong Telecom, said, “MartYo plans to develop and apply a customer analysis CRM that can predict customer preferences and tastes within this year to respond proactively. Along with the optimal business model for neighborhood supermarkets, we will actively work on attracting new marts by strengthening customer marketing capabilities.”
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