Convenience Store Strawberry Sales Up 197.3% YoY... Launch of Seolhyang Desserts

Convenience Store 7-Eleven Sales Analysis from 1st to 10th

[Asia Economy Reporter Cha Min-young] As demand for products related to the 'national fruit' strawberry increases even in convenience stores, desserts using 'Seolhyang' strawberries have been launched.

Seven Eleven announced on the 11th that, based on an analysis of fruit category sales from the 1st to the 10th of this month, strawberry sales increased by 197.3% compared to the same period last year. In particular, Seven Eleven's strawberry sandwich 'Real Strawberry Sand,' released last December, has ranked first in sandwich sales since its launch, proving to be a big winter hit product in convenience stores.

Following this trend, the newly released 'Strawberry & Cheese Big Salad' is a season-limited salad product that contains savory and soft ricotta cheese, fresh Seolhyang strawberries, and various fresh vegetables. It includes strawberry yogurt dressing and also contains 'Gamdongran,' which provides a feeling of fullness.

Additionally, the 'Fresh Strawberry Crepe' is a premium dessert product made by spreading Nutella chocolate cream on a crispy and thinly baked crepe, topped generously with strawberries and fresh cream. Five Seolhyang fresh strawberries are abundantly placed to enhance the freshness, and the sweet taste of Nutella chocolate makes it perfect to enjoy as a dessert.

Kim Ha-young, the MD in charge at Seven Eleven, said, "During winter, products using seasonal fruit strawberries gain high popularity and are considered key sales drivers. Now that strawberries have established themselves as the national fruit trend, we plan to launch various products across different categories so that customers can enjoy strawberries in diverse ways."

This content was produced with the assistance of AI translation services.