Hyundai Motor Opens Healing Space 'Chungjeon Pocha' at Hyundai Motorstudio

Simultaneous Online and Offline Events

The 'Charging Pocha' booth set up at Hyundai Motorstudio Goyang (Photo by Hyundai Motor Company)

[Asia Economy Reporter Kim Ji-hee] Hyundai Motor Company opened the online and offline healing space ‘Hyundai Motorstudio Chungjeon Pocha’ on the 11th to comfort customers exhausted by the prolonged COVID-19 pandemic.

Hyundai Motorstudio Chungjeon Pocha is composed of various contents that can be enjoyed in an online space, considering restrictions on outdoor activities such as social distancing. The offline space is also operated in an untact (contactless) manner.

Customers can experience healing content that checks the current state of their body and mind through the online Chungjeon Pocha events such as the Chungjeon Index Test and Chungjeon Pocha AR filter. The Chungjeon Index Test measures the charging level of body and mind and recommends ‘Hyundai cha (tea)’ if charging is needed. According to the test results, customers receive recommendations for the tea that suits them, such as focus, vitality, relax, or rest, and if they share this on social networking services (SNS), the first 1,000 participants will receive a Chungjeon Pocha home kit including four types of tea.

The Chungjeon Pocha AR filter is available on Hyundai Motorstudio’s official Instagram. The AR filter recognizes the participant’s face, measures the Chungjeon Index, and recommends Hyundai tea accordingly. Hyundai plans to provide limited edition goods such as Chungjeon Pocha teapot sets through a lottery for customers who share their participation results on their SNS.

Additionally, an online Chungjeon Pocha live concert is scheduled for the 16th.

A Hyundai Motor Company official said, “Through the online and offline Chungjeon Pocha events prepared by Hyundai Motorstudio, we want to deliver a warm message of comfort to those exhausted by the prolonged COVID-19 pandemic,” adding, “We will continue to strive to provide special customer experiences in various ways.”

Meanwhile, Hyundai is also conducting an offline Chungjeon Pocha event for visitors to Hyundai Motorstudio. Until the 24th of this month, visitors to Chungjeon Pocha locations installed at Hyundai Motorstudio Goyang, as well as Seoul and Hanam, can receive Hyundai tea. Visitors who certify their visit to the Chungjeon Pocha booth at Hyundai Motorstudio Goyang on SNS will receive additional gifts, and Chungjeon Pocha vending machines have been installed at Hyundai Motorstudio Seoul and Hanam to allow contactless tea experiences.

This content was produced with the assistance of AI translation services.