Studying and Exercising at Home... New Year 'Jipkok' Product Sales Increase

Timon Home Training Equipment Sales Increase by 160%
Wemakeprice Sees Rise in 'Studying at Home' Item Sales

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[Asia Economy Reporter Kim Cheol-hyun] As the novel coronavirus infection (COVID-19) continues for a long time, sales of 'stay-at-home' products through e-commerce shopping during the year-end and New Year holidays are increasing. While health and study are chosen as New Year's resolutions as in previous years, this year, products that help people do these activities at home are selling particularly well.

According to TMON, at the beginning of this year, demand for supplements and other products to maintain health at home increased significantly. Analyzing sales data from the 28th of last month to the 4th of this month, sales of supplements and health functional foods rose by 183% compared to the same period last year. Additionally, home training equipment such as rowing machines, dumbbells, and push-up bars, which allow exercising at home, also showed a high increase rate of 160%.

TMON believes that as outdoor activities such as travel become increasingly impossible and many people ended last year without fulfilling most of their plans, this year, many are not setting special New Year's resolutions but are rather focusing on managing their health at home in preparation for COVID-19. Accordingly, TMON is running the '2021 New Year's Resolution' promotion until the 10th, selling supplements, health functional foods, and home training products for 'stay-at-home' fitness.

At WEMAKEPRICE, items that enhance the efficiency of 'studying at home (Jipgong)' such as partition desks and white noise machines saw sales increase up to seven times compared to the same period last year during December. Sales of 'partition desks,' which have partitions on both sides like a study room to block peripheral vision, increased by a remarkable 648%. Sales of 'desk partitions,' which are easy-to-set-up shields on regular desks, also rose by 173%.

The number of people seeking 'white noise machines' increased by 243%. White noise machines play white noise sounds such as wind, rain, and stream sounds. It is interpreted that more people are artificially creating white noise for psychological stability instead of household noise at home. Sales of 'noise-canceling earphones,' which block external noise, also increased by up to 212%. 'Oxygen generators,' mainly used in study rooms to improve concentration, sold 139% more. Additionally, sales of desk chairs (99%) and reading lamps (36%) also increased.

A WEMAKEPRICE official said, "This year, the culture of creating an environment at home suitable for studying is spreading," adding, "Especially since people are expected to stay at home for long hours, more people are purchasing items used in actual study rooms, such as partition desks and oxygen generators."

This content was produced with the assistance of AI translation services.