Premium Emotional Enhancement of QM6, 40,000 Domestic Sales Recorded for 2 Consecutive Years

[Asia Economy Reporter Suyeon Woo] Renault Samsung Motors' mid-size sport utility vehicle (SUV) QM6 has established itself as a leader in the mid-size SUV market by surpassing 40,000 domestic sales for two consecutive years. Renault Samsung led brand sales growth last year with the launch of the 'New QM6,' which upgraded design, economy, and advanced features.

According to Renault Samsung on the 8th, the cumulative sales of the QM6 in the domestic market last year reached 46,825 units, a 1.7% decrease compared to the previous year. Considering other models recorded double-digit declines due to the impact of the novel coronavirus disease (COVID-19), this is a relatively strong performance. Thus, the QM6 achieved over 40,000 domestic sales for two consecutive years.

Renault Samsung NEW QM6

Renault Samsung expanded its lineup by reinforcing the LPG model in June last year and diversified the powertrain options. In November, it introduced the 'New QM6' with further upgrades in design and premium features. The 'New QM6' recorded a 70% increase in sales compared to the previous model within just one month.

The New QM6 showcases Renault Samsung's new design philosophy. The front features a grille commonly called the 'Quantum Wing.' Centered on Renault Samsung's emblem, the 'Eye of the Typhoon,' large 'Quantum Wings' spread out on both sides, conveying a message of a remarkable leap forward.

The chrome radiator grille was changed to a sophisticated mesh pattern, and the Pure Vision LED headlamps were unified with elegant lines. At the rear, rear combination lamps and dynamic turn signals were applied to enhance safety.

Renault Samsung NEW QM6

Customer specifications pursuing premium sensibility were also improved. Newly applied modern brown leather seats and the only frameless room mirror in its class emphasize a refined sense. The frameless room mirror provides a wider rear view and can be used in conjunction with a SIM card-type postpaid Hi-Pass. The Bose Surround Premium Sound System, provided with 12 speakers, supports an emotional driving experience.

A Renault Samsung official said, "The QM6 is a steady seller that excels in design, economy, and premium-grade features. With a variety of powertrains ranging from LPG to gasoline and diesel, it will maintain its status as a representative SUV without change in the new year."

This content was produced with the assistance of AI translation services.