Convenience Stores Sell 1.5 Million Won Lunar New Year Hanwoo Beef Sets... Golden Sokoins Also Appear

GS25, New Year's Gift Sets Sales for the Year of the Ox

[Asia Economy Reporter Cha Min-young] GS Retail announced on the 7th that its convenience store GS25 has started selling Lunar New Year gift sets for the Year of the Ox. The selection includes over 700 items across more than 50 categories such as Korean beef, seafood, fruits, alcoholic beverages, canned goods, home appliances, hygiene products, and daily necessities, expanding both volume and scale compared to previous years.

Sending a Whole Cow to Your Hometown

To celebrate the Year of the Ox, GS25 launched Lunar New Year gift sets under the 'Ox Flex' concept, including the 'Superior Korean Beef Whole Cow Set' and 'Golden Ox Coin.' The Superior Korean Beef Whole Cow Set embodies the concept of presenting a whole premium Korean beef cow. It uses the highest grade of 1++ Korean beef, specifically the top-tier 'Two-Bull Number Nine' beef, which is further filtered based on marbling (intramuscular fat).

GS25 packaged eight cuts of Two-Bull Number Nine grade Korean beef, including sirloin, chuck flap tail, skirt meat, and tenderloin, in a package shaped like an actual cow to visually represent the whole cow concept. The set also includes four luxury seasonings such as truffle salt and white truffle extra virgin olive oil. The set is priced at 1.5 million KRW.

Additionally, three limited-edition Golden Ox Coins featuring an ox character and lucky pouch design were released. The gold weights are 11.25g (972,000 KRW), 18.75g (1,612,000 KRW), and 37.5g (3,176,000 KRW), offering a range of price options. A total of 300 coins were produced, 100 of each type, for limited sale. Other releases include golf equipment such as Volvik vivid balls with various ox designs in the Volvik White Ox New Year Planning Set.

600 Million KRW Wine Prepared for Home Drinkers

GS25 introduced four super-premium wines as limited quantity items for this Lunar New Year. These include the 'Five Great Chateaux Wine Set (6 million KRW),' consisting of five bottles of first-growth French wines, as well as limited sales of 'Chateau Petrus 2014 (5.5 million KRW),' 'Chateau Mouton Rothschild 1990 (1.49 million KRW),' and 'Chateau d'Yquem 2007 (620,000 KRW).'

GS25 also offers six types of premium traditional Korean liquors, including the highly regarded 'Ilpoom Andong Soju Set' and 'Gyeryong Baekilju Yedan Myeongju Set,' priced between 29,000 and 66,800 KRW. Furthermore, through the liquor smart order system 'Wine25Plus,' GS25 has prepared a diverse selection of over 700 types of alcoholic beverages for customers to enjoy.

Hygiene, Disinfection, and Home-Stay Sets Available

Public interest in hygiene and disinfection has led GS25 to introduce the 'Homecare Annual Membership (439,000 KRW)' as a Lunar New Year gift set. Services such as 'Disinfection Care (102,000 KRW)' and 'Refrigerator Care (80,910 KRW)' are offered alongside the 'Our Family Protector Set (16,900 KRW),' which includes masks and hand sanitizing wipes.

Additionally, daily necessities gift sets were launched, including 20-pack ramen sets featuring Shin Ramyun and Jin Ramyun priced in the 10,000 KRW range, and 30-pack Hetbahn rice sets priced in the 20,000 KRW range. The 20-pack ramen sets sold over 50,000 units nationwide through franchise orders. Bedding sets such as goose down blankets (59,000 KRW) for comfortable home stays, as well as dishwashers (1,099,000 KRW) and dryers (966,000 KRW), are also included.

GS25 expanded its health food offerings by more than 40% from the previous year to over 100 items that support health and immunity. Differentiated products include 'Cold Chain Probiotics Ye Esther Probiotics Classic (54,900 KRW),' 'Krill 56 3-Piece Set (79,000 KRW),' and 'Krill SC (89,000 KRW).' Steady sellers such as red ginseng sets and deer antler sets were also released. Additionally, six types of companion plants like the 'Begonia Foliage Set' and aromatherapy products such as 'Jimmy Choo EDT Woman 40ml' and 'Yankee Candle Set' are available.

50% Discount Benefits for Pre-Purchase

Special benefits are offered for pre-purchases made by the 28th. GS25 provides buy-one-get-one (1+1) and buy-two-get-one (2+1) free promotions when purchasing about 100 types of products including Korean beef, seafood, fruits, handmade ham, and canned goods with affiliated cards. This means customers can purchase items at up to 50% off.

In response to the escalation of social distancing measures, GS25 has also strengthened its non-face-to-face delivery service. Free delivery service has been introduced for over 500 types of Lunar New Year gift sets, accounting for more than 70% of total stock. For convenient non-face-to-face shopping, e-catalogs and mobile catalogs are available through the GS Retail website and the dedicated app 'The Pop.'

A GS25 representative said, "As face-to-face visits have become difficult due to COVID-19, we have introduced a variety of gift sets ranging from premium 'flex' concept products to daily necessities to help consumers send Lunar New Year greetings non-face-to-face. We plan to continue various events to support customers' smart spending as they prepare for the Lunar New Year, such as the pre-purchase promotion."

This content was produced with the assistance of AI translation services.