Samsung Research President: "Starting the Journey to a Better Everyday Life for Everyone"

'CES 2021' Samsung Electronics Prepares to Participate with In-House Newsroom Article 'Drawing a Better Everyday Life'

Seunghyeon Jun, Head of Samsung Research (President)

[Asia Economy Reporter Kim Hyewon] "We are beginning a journey toward a 'Better Normal for All.'"

Seunghyun Jun, Head of Samsung Research (President), defined the concept of participating in 'CES 2021' this way in a contribution to the Samsung Electronics Newsroom on the 6th.

The core of the better normal for all, as described by President Seunghyun Jun, is realizing a brighter future through optimal technology. At the CES 2021 press conference, Samsung Electronics plans to focus on showcasing how personalized technology, AI that enriches daily life, and innovations that will transform our society and the world can create a better normal.

First, regarding the improved personalized experience, President Jun said, "At the center of a better normal for all is always the person." He added, "From helping to learn yoga poses and achieve set exercise goals to providing customized recipes and exploring new diets with intuitively connected home appliances, Samsung Electronics will continuously offer personalized experiences through technology to make life richer."

AI plays a reliable supporting role in transforming the home environment. President Jun stated, "Ultimately, a better normal will be realized differently for each person," emphasizing, "Samsung Electronics will create technologies that can adapt to individual daily lives, add new value, and open doors to easily and dynamically enjoy new experiences." At CES 2021, Samsung Electronics will unveil its advanced technologies that act as the hands and feet of people and demonstrate the role robots will play on the journey toward a better normal.

Samsung Electronics also presents a sustainable vision through 'technology.' President Jun said, "Technology can change the way people communicate and experience the world, and this is the driving force for a brighter future," adding, "As a global technology leader, Samsung Electronics will prioritize people, society, and the planet and continue efforts to overcome obstacles on the path to a better future."

This content was produced with the assistance of AI translation services.