Trend Changes in Decision-Making Products... Home Training and Gongin Junggaesa Course Vouchers Increase

CJ Mall '2021 Jipkok Self-Development Festa'

[Asia Economy Reporter Cha Min-young] The trend for New Year's resolution products has changed. Unlike previous years, when diet, language education, and smoking cessation products mainly dominated, this year home training and homeschooling products for children are gaining attention.

Home Training & Yoga Products

CJ Mall announced on the 6th that it will hold the ‘2021 Home Stay Self-Development Festa’ exhibition, gathering resolution products for the New Year, until the 17th.

Among the home training products participating in this exhibition, Pilates equipment and yoga products stand out. These products respond to the increasing demand from people who want to manage their health at home through video lectures on platforms like YouTube, without attending academies or outdoor activities. A representative product is Aero Pilates’s ‘Home Reformer Standard.’ This product is an entry-level model designed to allow beginners to intermediate users to perform basic Pilates movements at home while implementing the functions of expensive Pilates equipment. It features high-density shoulder pads and foam-type cushions for comfortable movements, and the tension cords allow strength adjustment in four stages. It also has a foldable frame and movable wheels that can be operated by a woman alone, making storage easy.

Among the yoga products from the specialized brand Balancis, the yoga wheel stands out. It is a product that can fully support partial movements that yoga blocks or cushions cannot hold, fitting perfectly with the spine to safely and comfortably stimulate muscles in the chest, back, shoulders, abdomen, and hip flexors, enabling effective postures. With a diameter of 33cm, it is easy to store and designed to support a maximum load of 200kg, ensuring safety. It is available in a total of five different colors and designs.

Homeschooling & Licensed Real Estate Agent Education Products

Among children’s homeschooling products, Chunjae Education’s Big Kids, which reflects the Nuri Curriculum, is representative. It allows studying 42 topics according to developmental stages, and fun education is possible with educational tools like flaps and stickers attached to the pages. The ‘Talking First Discovery’ series by Aram Kids, consisting of 71 types, is an encyclopedia-style collection developed jointly by the 110-year-old French publisher Gallimard and Aram Kids, integrating 50 topics necessary for the Nuri and elementary school curriculum.

Among educational products, licensed real estate agent study programs are gaining popularity as apartment prices soar. Both Parkmungak and Hackers have launched programs that fully refund tuition fees upon passing. With the rapidly changing economic situation, financial books such as ‘The Having’ and ‘The Nature of Money,’ which present new perspectives on wealth, are also showing steady sales.

Impact of Staying Home Without Overseas Travel

The reason New Year’s resolution products differ from other years is largely due to the impact of COVID-19. For example, language education products used to see increased demand from adult learners wanting to learn foreign languages for overseas travel at the beginning of the year, but this year, with the sharp decline in overseas travel demand, interest has shifted to acquiring certifications such as licensed real estate agent qualifications instead of language learning. Home training and homeschooling are also neologisms that have gained attention since last year due to COVID-19 concerns.

Kim Hyun-jung, head of CJ ENM M Living Business Team, said, “Due to the impact of COVID-19, the demand for New Year’s resolution products has changed, so we prepared an exhibition gathering products tailored to this trend. We will continue to discover good products at reasonable prices to support customers who nurture hope through self-development even while staying at home.”

This content was produced with the assistance of AI translation services.