Lotte Chilsung Beverage Draws Attention with Untact Mural Volunteer Activity

[Asia Economy Reporter Lee Seon-ae] Lotte Chilsung Beverage announced on the 6th that its employees participated in a volunteer activity to create the 'MOM Pyeonhan School Zone' mural together with students from Seongnam Elementary School located in Chungju, Chungcheongbuk-do.

The mural volunteer activity was planned to support children's dreams and convey traffic safety messages ahead of the new semester. Prior to the mural installation, an untact volunteer activity was held, where about 30 students from Seongnam Elementary School and about 70 Lotte Chilsung Beverage employees each participated in coloring wooden mural pieces they were given.

The decorated wooden murals are scheduled to be installed on the walls around Seongnam Elementary School in mid-January. The wooden murals, attached according to their locations, will form a large picture featuring various animals set against a forest background and phrases indicating a children's protection zone, accompanying students on their safe commute to and from school.

Lotte Chilsung has already conducted various untact volunteer activities over the past year, such as 'making tactile books,' 'making eco-friendly soap,' and 'making eco-bags.' In particular, this mural creation was carried out as part of the social contribution project 'MOM Pyeonhan' conducted by Lotte Group.

A Lotte Chilsung official said, "We hope that students will believe that even small efforts can achieve great things when combined, just like the small mural pieces coming together to deliver a message in this volunteer activity," adding, "This volunteer activity was more meaningful because it could be conducted 'separately yet together' with students through untact volunteering."

This content was produced with the assistance of AI translation services.