"10 Million Won for the Winner"... LF Launches Korea's First 'Fashion YouTuber Audition'

Starting Tomorrow, I’m Also a YouTuber

[Asia Economy Reporter Yujin Cho] Lifestyle culture company LF (CEO Oh Gyusik) is hosting Korea's first fashion YouTuber audition, "Starting Tomorrow, I’m Also a YouTuber" (hereafter referred to as Naenayu), and is recruiting participants.

On the 6th, LF announced that it is launching the Naenayu project, an audition for aspiring fashion YouTubers, in partnership with new media MCN startup Video Village. This survival program determines the final winner through five missions completed by participants over approximately three months. The project name, "Starting Tomorrow, I’m Also a YouTuber," conveys the challenge that anyone can become a fashion YouTuber.

The judges include five top domestic fashion YouTubers: ‘Doyoungdoyoungi’ with 590,000 subscribers, ‘Choi Gyeoul’ with 500,000, ‘Kim Movie’ with 240,000, ‘Song Field’ with 130,000, and ‘Doberman’ with 70,000 subscribers. The judges will participate throughout the audition process, comprehensively evaluating participants’ fashion sense, directing skills, interest and passion for fashion, as well as their planning capabilities as creators.

The final winner will receive a prize of 10 million KRW and shopping support funds, along with the opportunity to model for fashion brand photo shoots managed by LF. Additionally, various benefits for continuous creator activities will be provided, including exclusive MCN contracts and support for YouTube channel production.

Through this project, LF plans to create an opportunity for challengers dreaming of becoming fashion creators to fully showcase their talent and skills, while also providing engaging digital content that the MZ generation can enjoy, thereby forming empathy and strengthening communication with a broad customer base.

An LF representative said, “The Naenayu audition is a digital entertainment content project that delivers fun and information to viewers while selecting capable fashion creators. We will continue to plan new projects linked with various content to increase communication touchpoints with customers and offer differentiated value.”

Applications are open from the 6th to the 27th and can be submitted through LF’s premium lifestyle specialty mall LF Mall and the Starting Tomorrow, I’m Also a YouTuber YouTube channel. There are no restrictions on eligibility, and existing YouTubers can apply regardless of their subscriber count. To apply for the Naenayu project, applicants need to submit daily look photos showcasing their style and a self-introduction video that reveals their personality.

This content was produced with the assistance of AI translation services.