"Let's Find New Businesses" Hwang Hyun-sik-led LGU+ Sends 600 Employees to CES This Year

LG Uplus employees looking around the CES online homepage screen

[Asia Economy Reporter Seulgina Cho] The Hwang Hyun-sik-led LG Uplus is deploying its largest-ever contingent of about 600 employees to the world's largest IT and home appliance exhibition, 'CES 2021,' held over four days starting from the 11th, as the first step in promoting new business ventures in the new year. The large-scale delegation aims to discover new business opportunities. This is also part of the strategy to secure 'true fans,' as announced by President Hwang Hyun-sik in his New Year's address.

According to LG Uplus on the 6th, the LG Uplus delegation, consisting of about 600 people including around 100 executives, will attend various keynote speeches and explore online exhibition halls during this year's CES, which is held online due to the impact of the novel coronavirus (COVID-19).

President Hwang instructed employees to carefully examine the online exhibition halls of global companies to consider cooperation plans and to keep up with various sessions and keynote speeches. The judgment is that by enhancing understanding of new services and products being planned by global companies and proactively responding to rapidly changing customer expectations, LG Uplus can secure its own 'true fans.' Earlier, at the end of last year, President Hwang announced the establishment of a new business promotion division in the organizational restructuring, signaling that the CEO would directly oversee new business initiatives.

During this year's CES, LG Uplus plans to visit exhibition halls of device manufacturers such as LG Electronics and Samsung Electronics to explore cooperation plans in the next-generation 5G device sector. They will also seek potential cooperation items with global telecommunications operators like Verizon and NTT. In the increasingly competitive mobility sector, they will visit exhibition halls of automobile companies such as Mercedes-Benz and GM, as well as sensor manufacturers specializing in radar and LiDAR, to find cooperation opportunities.

In particular, in the new business sector, executives will meticulously check not only global leading companies but also exhibition halls of venture companies and startups. Since various new technologies in fields such as remote medical care, transportation, artificial intelligence (AI), 5G, and robotics are expected to be introduced in large numbers at this year's CES, this is interpreted as a proactive effort to find new technologies that can create synergy. Additionally, they will visit exhibition halls of domestic and international startups, including mixed reality (XR) content developers, video conferencing solution providers, and digital health solution and platform developers.

After CES concludes, executives and management will share insights and discuss future business strategies using the company's internal video conferencing system. An LG Uplus official explained, "As the company is actively pursuing growth engines through new businesses this year, we plan to strengthen partnerships and cooperation with competitive global operators through CES 2021."

This content was produced with the assistance of AI translation services.