Seven Eleven Launches 'Respect7 Campaign' for Corporate Culture Improvement in 2021

Seven Eleven announced that it will officially launch the 'Respect7 Campaign' company-wide to improve corporate culture and begin full-scale activities.

[Asia Economy Reporter Lim Hye-sun] Seven Eleven has positioned the realization of a ‘one-direction organizational culture’ based on trust and respect as its top management innovation strategy for the New Year of the Year of the Ox.

Seven Eleven announced on the 3rd that it declared the ‘Respect7 Campaign’ company-wide in mid-last month to improve corporate culture and will begin full-scale activities starting this month. The core of the ‘Respect7 Campaign’ is the establishment of a flexible organizational culture through communication and understanding between ranks, generations, and departments. Through this, the strategy is to stabilize the organization’s core and overcome the crisis amid the ongoing uncertainties caused by the novel coronavirus infection (COVID-19).

The Seven Eleven ‘Respect7 Campaign’ consists of seven practical tasks: ▲understanding and interest between colleagues and departments ▲mutual respect and courtesy ▲work responsibility ▲smart working & leaving work on time ▲short and concise meetings ▲fast and clear work instructions ▲work diet (elimination of inefficiencies).

Through these practical activities, Seven Eleven plans to firmly establish a horizontal organizational culture and a culture of mutual respect this year. To this end, it will regularly conduct educational programs and meetings for executives and employees, and encourage voluntary practice and participation by discovering and rewarding excellent cases of implementation.

This ‘Respect7 Campaign’ was prepared as an extension of the ‘D-Talks Forum’ that Seven Eleven promoted last year to improve organizational constitution and activate communication. The D-Talks Forum is an organizational constitution improvement forum that identifies and detoxifies toxins blocking growth. It was a communication and organizational culture improvement program for Seven Eleven employees held from July to November last year, with over 1,300 executives and employees participating in a total of 31 sessions.

Along with this, CEO Choi Kyung-ho actively conducted ‘CEO Talk Concerts’ by visiting sites to communicate directly. Given the nature of the convenience store business, with sales and development branches distributed nationwide, communication between headquarters and the field is very important.

Especially last year, to listen to the various stories of employees facing many difficulties on site due to COVID-19 and other factors, the CEO held monthly ‘CEO Talk Concerts’ visiting Gwangju, Busan, Jeju, Daegu, and other locations starting from April last year. Additionally, separate YouTube live communication broadcasts were held to allow all employees company-wide to participate and discuss together.

Choi Kyung-ho, CEO of Seven Eleven, said, “A flexible organizational culture and an exciting work environment are the sources from which members generate creative thinking and good work performance, so I believe this campaign will be an opportunity to take a step forward.” He added, “We will promote active communication and empathetic management not only with executives and employees but also with franchise owners, partners, and all stakeholders in the local community.”

This content was produced with the assistance of AI translation services.