Opening Wallets for Online Grocery Shopping and Home Decorating... Searching for Delivery App Coupons

Payco Year-End Settlement... Sharp Increase in Payments for Fresh Food and Interior Design

[Asia Economy Reporter Han Jinju] As the time spent at home increased, consumers who opened their wallets for online grocery shopping, sportswear, and home interior products surged this year.

On the 31st, NHN PAYCO released the '2020 PAYCO Report,' which contains the annual usage trends of PAYCO users to mark the end of the year.

This year, the 'Stay at Home' trend due to the impact of the novel coronavirus disease (COVID-19) was prominent on PAYCO as well. In the payment categories, payments for fresh food, sportswear for home training and dieting, and books needed for indoor cultural activities sharply increased compared to the previous year.

Among the 200 types of coupons provided monthly, the most used coupon ranked first was the delivery service 'Yogiyo.' The most downloaded coupon was 'Burger King.' In the case of the 'iHerb' coupon, which can be used daily, there were users who used it every day throughout June.

The most popular brand for PAYCO Order, which allows non-face-to-face order payment and pickup, was 'Paikdabang.' Despite difficulties in offline gatherings, the most used brand for PAYCO Gift, which allows sending mobile gift certificates based on contact information, was 'Starbucks.'

The user who accumulated the most PAYCO points received a total of 13,202,169 KRW. The top shopping king of 'Shopping Accumulation,' which provides PAYCO points when using shopping malls through the PAYCO app, participated 2,113 times this year and accumulated 5,336,008 KRW through shopping accumulation.

The usage patterns by age group of PAYCO users also drew attention. Female members in their 20s were the most numerous, and among payment customers in their 30s, there were more big-spending male users. Members aged 50 and over accounted for 14%, indicating an increase in smart middle-aged and older users.

There was also a significant difference in usage patterns between online and offline payments. The most active time for online payments during the week was Sunday at 6 p.m. For offline payments, the most frequent transactions occurred at midnight (0 a.m.) transitioning from Friday to Saturday. Additionally, the day with the most remittance transactions was the first payday of the new year, and the day with the highest remittance amount was the payday before Chuseok.

NHN PAYCO stated, "Since PAYCO took many steps this year not only to strengthen payment, coupon, and point businesses but also to venture into delivery, electronic documents, and certification businesses, in 2021, we will accelerate efforts to put various services on the main track so that PAYCO Life can settle into users' daily lives."

This content was produced with the assistance of AI translation services.