Why Are Donations for Yongsan-gu's 'Warm Winter Campaign' Spreading Like Wildfire?

Multiple Companies and Organizations Including IOK Company Donate Funds... Campaign Continues Until February 15, 2021... Fundraising Goal 1.352 Billion KRW... 49% Achieved as of End of December

[Asia Economy Reporter Jongil Park] Yongsan-gu (Mayor Seongjang Hyun) is receiving warm support from various sectors for the ‘2021 Hope Ondol Warm Winter Campaign (Daggye)’ project, which is being promoted to support vulnerable groups during the winter season.

First, IOK Company, an affiliate of SBW Group, donated goods worth about 200 million KRW to the district, including 20,000 sets of underwear and 160,000 masks. IOK Company is a comprehensive entertainment company representing top-class domestic celebrities and recently signed a Memorandum of Understanding (MOU) with Seoul City to support local underprivileged groups.

Jayway, which operates the promotional product comprehensive shopping mall ‘Jayway Gift,’ sent 100,000 KF-AD masks to the district on December 22. The value is about 20 million KRW. Located in Namyeong-dong, Yongsan-gu, Jayway is a company prioritized for public institution purchases and donated 3,072 adult diapers to the district’s Dementia Relief Center in October.

The Korean Electromagnetic Wave Society donated 10 million KRW for year-end party expenses to the district on the same day. They canceled the year-end event to prevent the spread of COVID-19. Located in Hangangno-dong, Yongsan-gu, the Korean Electromagnetic Wave Society has continued various academic research presentations, workshops, discussions, and academic and technical exchanges with foreign scientific organizations since its founding in 1989.

The Yongsan-gu branch of the Korea Association of Realtors donated 17.5 million KRW in cash to the district on December 23. The amount was collected bit by bit by 250 branch operating committee members. The branch has sent 13.23 million KRW in 2018, 14.57 million KRW in 2019, and 15.63 million KRW in 2020 to the district and has been operating free brokerage services for low-income groups for several years.

Best Toyota, an imported car sales company located in Hangangno-dong, donated 9.8 million KRW to the district on December 29. Forty-five executives and employees contributed together.

The Daggye campaign is a winter neighbor-helping project jointly conducted by 25 autonomous districts of Seoul and the Seoul Social Welfare Community Chest. It helps basic livelihood security recipients, elderly living alone, disabled people, and single-parent families with donations from residents.

The application period is until February 15, 2021, and the reception desks are set up at the district office’s Welfare Policy Division, 16 community service centers, and the Yongsan Welfare Foundation.

Residents or organizations (companies) wishing to donate money or goods can fill out a donation form and deposit the amount into the district’s dedicated account (Woori Bank 015-176590-13-534 or Woori Bank 015-176590-13-546).

Non-face-to-face deposits are also possible via the district’s dedicated QR code.

Individual donors can check their donation details through the National Tax Service’s year-end tax settlement simplification service. For corporations and individual business owners, the district issues donation receipts.

This year, the district’s fundraising target is 1.352 billion KRW. Considering the COVID-19 situation, the target was kept the same as last year without an increase.

Seongjang Hyun, Mayor of Yongsan-gu, said, “As of the end of December, the district’s Daggye fundraising amount reached about 660 million KRW, achieving 49% of the target. I would like to express my gratitude to everyone who participated in donations despite the difficult circumstances. We ask for your continued support.”

This content was produced with the assistance of AI translation services.