Hyundai Kia Motors and Genesis Win Good Design Award for 9 Products in the US

[Asia Economy Reporter Suyeon Woo] Nine products from Hyundai Kia Motors and Genesis were selected as winners in the transportation design category of the prestigious U.S. design award, the '2020 Good Design Award.'

According to Hyundai Kia Motors on the 30th, the nine winning products include the All New Avante, K5, Sorento, G80, GV80, Concept Car 45, Concept Car Prophecy, High Charger, and the Genesis Infotainment System Copper Design Theme.

Celebrating its 70th anniversary this year, the U.S. Good Design Award is a prestigious award in the design field jointly selected by the Chicago Athenaeum Museum of Architecture and Design and the European Centre for Architecture, Art, Design and Urban Studies. Winners are announced annually in various categories such as electronics, transportation, furniture, and computers, targeting products from Fortune 500 companies.

In this competition, Hyundai Motor Company was recognized for three models applying Hyundai's design identity 'Sensuous Sportiness'?the All New Avante, Concept Car 45, and Prophecy?as well as the High Charger, an ultra-fast charging facility for electric vehicles. The All New Avante, launched by Hyundai in April, was acknowledged for its futuristic design applying the 'Parametric Dynamics' theme, which uses geometric algorithms as a design element. The High Charger, an ultra-fast charging facility for electric vehicles equipped with Hyundai's 350kW high-output, high-efficiency charging technology, was highly praised for providing users with a convenient charging experience.

Hyundai Electric Vehicle Concept Car 45

Another winning product, the electric vehicle Concept Car 45, features a monocoque body inspired by 1970s aircraft design, achieving aerodynamics and lightweight construction, and is characterized by a diamond-shaped impression created by straight and powerful lines on its exterior. With this award, Concept Car 45 has achieved the remarkable feat of winning all design awards it entered this year, including the main prize at the '2020 iF Design Award' in February, the bronze prize at the '2020 IDEA Design Award' in September, and the main prize at the '2020 Red Dot Award' in October, raising expectations for the Ioniq 5, which is scheduled to be unveiled next year.

Kia Motors had two products selected: the 3rd generation K5 and the 4th generation Sorento. The 3rd generation K5 was highly evaluated for its exterior design, which harmonizes the 'Tiger Nose' radiator grille that blurs the boundary with the headlamps, daytime running lights with graphics reminiscent of a heartbeat, and rear combination lamps, along with a high-tech interior image. The 4th generation Sorento stood out for its innovative design that successfully inherits the strong design heritage while also incorporating a delicate image.

Genesis has achieved the remarkable feat of winning the Good Design Award for six consecutive years since the brand's launch in 2015. This year, it demonstrated its global competitiveness by receiving design awards for two mass-produced cars (G80 and GV80) that reflect the brand's unique design elements such as the 'Crest Grille' and the dual 'Quad Lamps.'

Genesis Infotainment System Copper Design Theme

At the same time, the Copper Design Theme of Genesis, which also won an award, visualizes the unique texture of metal and enhances the visibility of digital content within the infotainment system, such as augmented reality navigation and Genesis Car Pay. This design theme swept not only the main prize in the interface design category at this year's Red Dot Award but also the Good Design Award, recognizing its usability and design competitiveness.

A Hyundai Motor Group official said, "Under the design identity of each brand, we deliver better value to customers with sensuous designs tailored to the characteristics of individual products," adding, "We will continue to present future mobility designs for everyday happiness and freedom of movement."

This content was produced with the assistance of AI translation services.