Shinsegae Department Store, Lunar New Year Gift Set Pre-Order "Up to 70% Discount"

Doubling Online-Only Products Amid Contactless Trend
Department Store Items Also Available on SSG.com from January 11

[Asia Economy Reporter Lim Hye-sun] Shinsegae Department Store announced on the 30th that it will begin pre-order sales of 2021 Lunar New Year gift sets from January 4 to 24.

The pre-order items total 271, an increase of 21 items compared to last year. These include 40 agricultural products such as pears, apples, and dried persimmons; 34 livestock products including Korean beef; 30 seafood items such as dried yellow corvina and cutlassfish; and 45 health food products.

Starting from the 11th of next month, customers will also be able to purchase department store pre-order products through SSG.com.

Discount rates for major items are 5-10% for Korean beef, 30% for dried yellow corvina, 20% for fruits, 50% for wine, and 70% for health foods.

In line with the non-face-to-face trend, Shinsegae has more than doubled the number of online-exclusive products compared to last Lunar New Year. With a record-high 355 items for pre-order sales, the company aims to capture demand for contactless holiday shopping.

An online promotional event has also been prepared. Until the 10th, customers purchasing Lunar New Year gift sets through SSG.com can receive up to 1.5 million KRW in additional SSG Money depending on the purchase amount.

During the same period, payment with SSG Money for Shinsegae Department Store’s online fresh and processed (excluding some items) Lunar New Year gift sets allows for an immediate 5% discount or points accumulation. From January 11 to 31, when pre-order products from Shinsegae Department Store become available, up to 1 million KRW in SSG Money will be provided based on purchase amounts.

SSG.com’s 'Gift Sending' service, which allows easy gift sending with just a mobile phone number, will continue. Launched in 2016, this feature enables users to quickly and easily send gifts from among approximately 10 million products on SSG.com, including food, cosmetics, and fashion accessories, without needing the recipient’s address.

Choi Won-jun, head of food at Shinsegae Department Store, said, "We have strengthened gift sets suited to the untact trend by doubling online-exclusive products compared to last Lunar New Year. We also increased pre-order quantities by about 20% compared to the previous year to minimize inconvenience and enhance convenience for customers using pre-orders."

This content was produced with the assistance of AI translation services.