IBK Industrial Bank, Launches New TV Commercial 'Declaration of Innovative Management' Edition

With the slogan 'For Companies the World Has Yet to Recognize'
Depicting Support for the Growth of Innovative Startups

[Asia Economy Reporter Park Sun-mi] IBK Industrial Bank announced that it will launch its second TV commercial of the year, titled ‘Declaration of Innovative Management,’ starting on the 29th.

The advertisement was created with the slogan ‘For companies the world has yet to recognize’ and was inspired by the business briefing session of IBK’s startup incubation program, ‘IBK Changgong (創工).’

The commercial depicts a startup CEO who is nervous at the beginning of the briefing but successfully completes the presentation with encouragement from IBK employees. To enhance the authenticity of the advertisement, the program’s staff and representatives of graduated companies appeared in person.

Like nurturing a ‘mosodaenamu’ (Phyllostachys bambusoides) that barely grows for four years before rapidly flourishing, IBK Industrial Bank expressed its commitment to actively support innovative companies by recognizing their future potential rather than their current state.

An IBK Industrial Bank official stated, “This advertisement embodies the declarative meaning of ‘IBK Innovative Management,’ where the bank plays a key role in venture capital for startup growth and supports customer innovation, fostering growth together with our clients.”

This content was produced with the assistance of AI translation services.