Swanicoco "Exclusive Offline Launch of GomPyo Cosmetics at CU"

[Asia Economy Reporter Hyunseok Yoo] Swanicoco announced on the 28th that it will launch three types of GomPyo cosmetics (cushion pact, cleansing foam, hand cream) exclusively offline in collaboration with CU.

The GomPyo Flour Cushion Pact contains real GomPyo flour from Daehan Flour Mills, characterized by minimal darkening of the skin over time. The packaging also features GomPyo's signature design. As a natural cosmetics brand, it uses gentle ingredients and has received certifications for whitening, wrinkle improvement, and UV protection functions.

The GomPyo Flour Cleansing Foam also contains 1000ppm of flour, providing excellent absorption of pore impurities and sebum. According to the company, the GomPyo Hand Cream includes flour extract, shea butter, and mango seed butter, and has been certified for its whitening functionality.

Starting with GomPyo popcorn, CU has released about 10 Daehan Flour Mills GomPyo collaboration products including nachos, wheat beer, shopping bags, and detergents. CU's expansion of collaborations into various categories is due to a chain effect where the appearance of even one hit product increases demand for other products in the same series.

Kim Myungsoo, MD Planning Team Leader at BGF Retail, said, “As customer interest in collaborations grows, we receive many creative feedback ideas suggesting other products linked to each hit collaboration product that appears,” adding, “Next year, we will introduce products with imaginative and fun collaborations that can bring smiles to customers.”

This content was produced with the assistance of AI translation services.