Lotte Mart Hosts 'Clean Jeju Local Products Exhibition'

Achieved 20 Billion KRW Support for Farms This Year
Established a Virtuous Cycle Through Farm Collaboration

[Asia Economy Reporter Lim Hye-seon] Lotte Mart announced on the 28th that it will hold the "Clean Jeju Product Exhibition," featuring agricultural products from Jeju Island, the largest winter vegetable production area, at all stores nationwide until the end of this month. The scale is 255 tons, including potatoes, radishes, carrots, broccoli, and Hallabong.

The price of "potatoes (900g)" is 4,980 KRW. Radishes and carrots (800g) are sold for 1,580 KRW and 2,980 KRW respectively.

This year, Lotte Mart collaborated with about 37 institutions and local governments nationwide on projects worth 20 billion KRW. The mart formed a team of specialized product planners (MDs) for production areas who can precisely predict production and demand volumes, establishing a win-win model that can respond to sudden variables. The mart explained, "Through pre-collaborative products, farmers secured stable income, and customers were able to purchase at prices about 20% lower than market prices."

In fact, Lotte Mart has continuously achieved "sold-out" status for these products during event periods by conducting various support events for farmers facing difficulties, from those affected by the cancellation of local festivals to those impacted by typhoon damage.

Additionally, to support the sales channels of farmers struggling due to export suspensions and consumption downturns, Lotte Mart has maintained organic cooperation with local governments in each region.

For example, in June this year, through the "Onion Export Farmers Support Promotion," they helped onion farmers in Hamyang whose export channels were blocked. To support farmers facing consumption downturns, they conducted events such as "Green Onion Farmers Support" linked with Jeollanam-do, "Chungnam Agricultural Products Consumption Promotion" linked with Chungcheongnam-do, and "Gimje Gwanghwal New Potatoes" in collaboration with Gimje City.

Lotte Mart plans to continue holding farmer support events that create a virtuous cycle benefiting all parties through collaboration with farmers and local governments next year as well.

This content was produced with the assistance of AI translation services.