Amorepacific 'Hair Salon Coordinator' Training Program

Support for Vulnerable Women

[Asia Economy Reporter Yujin Cho] Amorepacific (CEO Seokyung Bae) announced on the 28th that it has started an educational program to train 'Hair Salon Coordinators' as part of its 'Beautiful Life' project aimed at supporting the economic independence of vulnerable women.

The entire program is conducted non-face-to-face through a real-time online video conferencing platform. A Hair Salon Coordinator refers to a managerial position responsible for operating the entire salon, including reservations, customer service, and digital marketing. Fifteen trainees selected through a public recruitment process will participate in an educational program organized by a group of experts from Amorepacific and the hair salon brand 'Salon A.'

Salon A continuously carries out various social contribution activities in the local community through the talent-sharing of hair designers, and Amorepacific has formed a partnership in agreement with Salon A's philosophy of sharing.

To enhance the practicality and professionalism of the Hair Salon Coordinator training course, the instructors consist of field experts such as directors who operate Salon A stores. The instructors provide job training carefully developed with consideration for vulnerable women, and together with Amorepacific, support the trainees to grow into professional hair salon coordinators.

Trainees who complete the approximately one-month program will have opportunities for internships and employment at Salon A and other hair salons.

The training course is divided into three main parts: 'Hair Salon Job Theory' to help understand the basics of the job, 'Salon Management' to learn practical on-site tasks, and 'Digital Management' to develop basic and practical skills in digital marketing.

Oh Jeonghwa, Executive Director of Amorepacific's Sustainable Management Division, said, "Amid rapid changes in the labor market, we planned the hair coordinator training program by attempting job development that considers women's capabilities and circumstances. It will be a great opportunity to develop related skills through high-quality education such as store operation know-how and digital marketing."

Meanwhile, Amorepacific Beautiful Life has been operating its project based on funds designated for donation to the Community Chest of Korea since 2008 to strengthen women's economic capabilities. Since 2017, due to a lack of resources, it has supported nonprofit organizations and institutions struggling to implement good ideas by launching a public contest project to help vulnerable women with employment and economic empowerment. This year, nine nonprofit organizations were selected through the contest project, providing various job development and integrated services (such as care support and employment motivation) for vulnerable women to support their employment.

This content was produced with the assistance of AI translation services.