Emart24's New Year Essential Goods Special Event...Easing Household Burden

Super Discount 7-Day Market for Daily Necessities Warehouse (Jan 1-7)
All Bagged Noodles 50% Payback and Other Shocking Deals
Increase in Customers Shopping at Nearby Convenience Stores Due to COVID-19

Customers are purchasing daily food items such as bagged noodles for meals at convenience stores.

[Asia Economy Reporter Lim Hye-seon] Convenience stores are making every effort to ease consumers' household burdens from the very beginning of the new year.

Emart24 announced on the 28th that it will hold the largest-ever discount event on daily necessities throughout January next year. The event will feature 1,930 products, an increase of more than 50% compared to 1,200 products in January last year. Daily necessities such as meal-related products, household goods, hygiene products, and alcoholic beverages account for 70% of the total event products. Considering that convenience stores handle about 4,000 products, this means that one out of every two products is part of the event.

Emart24 will offer up to 50% discounts and sales on various daily food items such as cup rice, instant rice, stews, porridge, and seasonings, as well as cleaning supplies like laundry, kitchen, and cleaning detergents, hygiene products including toothpaste, toothbrushes, and shampoo, household goods such as roll tissue, masks, and batteries, and daily necessities like mask packs. Prices for large-capacity products enjoyed at home, such as 1L coffee, 1L white milk, instant coffee, and pet-related products, have also been reduced.

In particular, from January 1 to 7, under the concept of a New Year’s 7-day special market, all products in the bag noodle category will offer a 50% payback on the payment amount when paid with Hyundai Card. There are also products that provide discount benefits only during the 7-day market period. Emart24 will sell about 100 products, including instant rice, KF94 masks, Downy detergent, beer, wine, batteries, and tights, at up to half price. A double giveaway event will also be held, offering a small cup ramen and bottled water with the purchase of three popular lunch boxes.

Emart24 is holding this super discount event on daily necessities to build an image of convenience stores with price competitiveness for consumers. The strategy is to enhance convenience, price, and quality competitiveness through the event. The 'January 1' super discount event also reflects the intention to provide customers with products that have secured price competitiveness throughout the year.

Since the outbreak of the novel coronavirus disease (COVID-19), convenience stores have established themselves as a nearby shopping channel for daily necessities. At Emart24, from January 1 to December 23 this year, sales of ready-to-eat meals, vegetables and fruits, and seasonings increased by 88%, 68%, and 68% respectively compared to the previous year. In particular, frozen meat sales increased 3.8 times (286%) as customers sought side dishes or snacks amid the so-called 'frozen samgyeopsal (frozen pork belly) craze.' Sales of household goods such as skin lotion, kitchen towels, and detergents also rose by 63%, 52%, and 24% respectively. On the other hand, due to reduced foot traffic caused by remote work, online classes, and delayed school openings, the sales growth rates of processed milk, white milk, small-sized beverages, and regular ice cream remained in the single digits.

Lee Dal-soo, Executive Director of Marketing at Emart24, explained, "Until now, convenience stores have planned events focused on products suitable for immediate consumption, such as cup noodles and small-sized beverages, but this year, due to changes in customer purchasing patterns caused by COVID-19, we unusually planned an event that strengthens daily necessities."

Meanwhile, the three major large marts will not hold large-scale discount events. Instead, they plan to increase supply through online channels.

This content was produced with the assistance of AI translation services.