Installation of 'LED Electronic Display Stands' at Nokbeon Station, Bulgwang Station, and Gusan Station in Eunpyeong-gu

Pilot Operation of LED Electronic Display Stands to Prevent Urban Aesthetic Deterioration

Bulgwang Station LED Electronic Display Board

[Asia Economy Reporter Jongil Park] Eunpyeong-gu (District Mayor Kim Mi-kyung) is installing and pilot-operating 'LED electronic billboards' to revitalize the local economy and maintain designated banner posting stands.

The district plans to install LED electronic billboards at three locations?Nokbeon Station, Bulgwang Station, and Gusan Station?through a private investment project to address the need for digital advertising media due to the development of various promotional channels and to prevent urban aesthetic deterioration caused by indiscriminate banner postings. After the pilot operation, normal operation is scheduled to begin in January 2021.

During the pilot operation period, information such as COVID-19 social distancing guidelines in the metropolitan area, cold wave public action guidelines, and today's weather will be provided. Upon normal operation, the billboards will also broadcast promotions for local small business owners and traditional markets, news from central and local governments, and content related to private events in culture, arts, and sports.

A district official stated, "By broadcasting public and commercial advertisements through the LED electronic billboards, we expect a significant improvement in urban aesthetics due to the reduction of illegal advertisements, which will further contribute greatly to revitalizing the local economy and facilitating information exchange between the public and private sectors."

Kim Mi-kyung, Mayor of Eunpyeong-gu, said, "With the continuous posting of illegal banners in the area, we hope that the installation of these LED electronic billboards will prevent such damage and have a positive effect on revitalizing the local economy, which has been depressed due to COVID-19, through the promotion of small business owners and traditional markets."

This content was produced with the assistance of AI translation services.