The Hit 'Jung Yongjin Cabbage Ad'... Turns Out to Be a Famous Painting Parody

'Emart LIVE' Video Featuring Direct Appearance
Nearly 600,000 Views in 7 Days
Parody of American Impressionist Painter's 'Cabbage Field'
Full Appearance on Each Affiliate's SNS
Group-Level Expansion of Online Marketing

[Asia Economy Reporter Seungjin Lee] Jung Yong-jin, Vice Chairman of Shinsegae Group, appeared as the advertising model himself in a promotional video on Emart's official YouTube channel, which has become a hot topic with nearly 600,000 views just seven days after its release. The scene of Vice Chairman Jung holding a cabbage with one hand in winter and looking at the green cabbage field in the video, shared widely online, is known to be a parody of a famous painting.

According to the distribution industry on the 24th, one scene from the video produced by 'Emart LIVE' featuring Vice Chairman Jung is said to parody "The Cabbage Field" by American Impressionist painter Charles Courtney Curran. Curran was an artist active in the late 19th century when the adverse effects of industrialization were becoming prominent. At that time, American Impressionist painters captured romantic styles such as simple rural landscapes before industrialization on their canvases.

A scene from the Emart promotional video featuring Chung Yong-jin, Vice Chairman of Shinsegae Group, and the artwork "Baechubat" by artist Charles Courtney Curran.

In the video, Vice Chairman Jung appears in a cabbage field in Haenam, Jeonnam, which has a contract with Emart, and expresses pride in Emart’s ingredients by exclaiming, "Wow, that one is solid." He then cooks directly by frying cabbage pancakes on a pot lid, and the advertisement ends with scenes of Emart vehicles traveling around cabbage-producing areas, emphasizing Emart’s priority on the freshness of seasonal ingredients throughout the year.

On the 1st, Vice Chairman Jung also appeared as the "No. 1 Starbucks fan in Korea" on Starbucks Coffee Korea’s official YouTube channel, sharing his reflections on enjoying Starbucks for 20 years. After he said, "Since I encountered Nitro Cold Brew, I no longer drink Americano," sales of Nitro Cold Brew nearly tripled within two weeks.

Additionally, Vice Chairman Jung, who has 500,000 Instagram followers, often promotes by introducing affiliate products or visits to renewed stores through his personal account, taking on the role of a promotional manager himself.

Having engaged in promotional activities through his personal social media (SNS) so far, Vice Chairman Jung’s appearance across the SNS channels of each group affiliate suggests that Shinsegae Group’s online marketing will further expand. The number of subscribers to Emart and SSG.com’s YouTube accounts has significantly increased, and convenience store Emart24 recently launched a YouTube account to engage in SNS marketing as well.

This content was produced with the assistance of AI translation services.