Paris Baguette and Baskin Robbins Successfully Host Kakao Shopping Live for Christmas Home Party Enthusiasts

[Asia Economy Reporter Lee Seon-ae] Paris Baguette and Baskin Robbins showcased Christmas products and goods through Kakao Shopping Live broadcasts operated by Kakao Commerce.

According to SPC Group on the 24th, the broadcast received a hot response, recording 224,450 views and a peak concurrent viewer count of 7,686.

In this broadcast featuring weathercaster Bae Hye-ji, fitness and mukbang creator ‘Jigi TV’ and her daughter ‘Tteabli,’ approximately 40,000 sets of Christmas cake products worth about 1.1 billion KRW were all sold out.

Paris Baguette introduced products such as ‘Merry Christmas with Pengsoo Santa,’ featuring Pengsoo transformed into Santa; ‘Christmas Signature Fresh Cream Cake,’ topped with fresh strawberries on rich milk fresh cream cake; ‘Santa’s Santa Cake,’ combining white sponge with mascarpone cheese cream and strawberries; and ‘Santa is Strawberry, Rudolph is Choco,’ allowing customers to enjoy chocolate and strawberry cakes at once.

Baskin Robbins presented ice cream cake products including ‘Holiday with Hidden Cube,’ ‘Holiday with Happy House,’ ‘Holiday with Sweet Catch,’ and ‘Snap with Wally,’ utilizing the character ‘Wally.’

SPC Group also held events such as a 20% mobile gift certificate benefit through the KakaoTalk channel and hidden prize giveaways for customers purchasing products to commemorate the live broadcast.

The broadcast also introduced Christmas goods such as padded blankets, padded boots, camping air mats, and camping folding carts.

A Paris Baguette official stated, “We planned this Kakao Shopping Live to bring joy to consumers preparing for Christmas home parties,” adding, “We will continue to prepare various events to communicate with the MZ generation.”

This content was produced with the assistance of AI translation services.